SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
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There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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SASA, SO SO AND JUST A WEE BIT SURREAL…

By Hans Ebert
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SaSa Ladies Day was a strange little meeting. Not bad. But just somehow the pieces didn’t seem to fit. It made kinda strange viewing. And whoever is handling the HKJC’s Twitter feed these days adds to the goofiness of it all.

Of course, though much was made of the “sibling rivalry” and some Cain and Abel type competition between brothers Time Warp and Glorious Forever in the big Cup race, Big Brother put the younger of the two in place.

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THE HKJC AND ITS OWN PROJECT: RUNWAY

By Hans Ebert
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Too often they get lost in the shuffle. Lost in the column inches and tweets and talk and innuendos given to the the current jockey merry-go-round. But this season in particular, the equine talent in Hong Kong has never been better. Never has there been a better crop. They’ve come of age. A crop of extremely good young gallopers. Gallopers who could be anything.

There was the facile win of Glorious Forever at Sha Tin last Sunday. Glorious Forever. The younger brother of English import Time Warp who came into his own last season.

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KARIS TEETAN: IT’S HIS TIME

By Hans Ebert
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Sometimes the script rewrites itself. Probably more often than we think. To those who follow Hong Kong racing, the mantra that the void left following Joao Moreira’s decision to roll the dice and try to ride in Japan on a full time basis has means “more opportunities for everyone else” has become a wee bit tiresome. It’s stating the obvious. Over and over again.

As in Seize The Day, when opportunities present themselves, it’s up to those who are ready, able and willing to step up to the plate. To hit that ball outta the park. And keep hitting those home runs.

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WHY (JOHN) SIZE MATTERS AND THE CONGA LINE OUTSIDE HIS DOOR

By Hans Ebert
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The wooing process has begun in earnest. It’s been bubbling loudly ever since Joao Moreira upped and bade Sayanora to Hong Kong. The wooing process to take over from the magic man as the Go To jockey for champion trainer John Size.

Why? Size matters. He knows exactly how to play the Hong Kong handicapping system. And, more often than not, beat it at its own game. Plus he’s extremely savvy when purchasing horses for his owners. Nothing soooooo expensive and which screams out at the stupidity of showing off that exclusively Hong Kong and Singaporean vanity piece called buying “face”.

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YOU HEARD RIGHT: THERE’S A SOUTH AFRICAN NIEKERK IN TOWN

By Hans Ebert
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It’s really all about reading the mood of the city. Any city. Who’s prioritising what and trying to figure out where you fit in. In Hong Kong, restaurants, shops and clubs are opening and closing. Consumers demands are forcing them to make their decisions. The old business mantra of “We’re breaking even” makes no sense. Why work to “break even”?

As has been written here many times before, horse racing twice a week is more than enough. It’s an affordable pastime or hobby. A weekend and mid-week break from a city that’s constantly changing. That’s always on the move even when standing still to catch its breath.

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HOLD YOUR HORSES AND CHILL AT SHA TIN TODAY

By Hans Ebert
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It’s more like a dress rehearsal today. The horse racing at Sha Tin. It’s impossible to hurl one’s self into anything with any great confidence. Except stating the obvious: Champion jockey Zac Purton, below, will ride a couple of winners. At least.

Champion trainer John Size will not lead in any winners. Why? He doesn’t have any runners. These early season meetings are when Size doesn’t matter. He’s chilling with Dylan. As for the card? Ho hum. Trying to pick winners? Make it a trial run.

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HONG KONG RACING AND ITS COMING ATTRACTIONS

By Hans Ebert
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In every industry it’s about expanding the customer base. Retaining the current market and expanding it. Always expanding it. It’s business 101. Marketing 101. Do those in leadership roles in horse racing lose sight of this? And its importance? Too often. And the racing media? How does it help spread the word? Improve the perception? Could there possibly be a new-fashioned entertainment media waiting in the wings to take horse racing beyond where it’s going now? Hmmmmm.

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THE DAY DOUGLAS WHYTE CRASHED THE TWO HORSE RACE PARTY

By Hans Ebert
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Tweeting is easy with eyes closed, misunderstanding all you see…Sorry, where was I? Right. I was at a club straight out of a David Lynch movie where one of the worst singers absolutely butchered “Rolling In The Deep” while a buffet of Russian nymphets were marched in, sat there and waited for the local Tony Montana to walk in along with his tattooed posse, before doing whatever it is they’re paid to do.

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UNTIL HAPPY WEDNESDAY NEXT SEASON…

By Hans Ebert
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Either it was Sunday or bust or, at first, without even a ride in the last tonight, it seemed as if he was rushing home to watch the second World Cup match of the night.

One cannot remember Joao Moreira having quite such an El Yawno book of rides as he has tonight at Happy Valley since arriving in Hong Kong and dominating local racing, rewriting the history books and, lest one forgets, winning a few Jockey Premierships.

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