SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
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There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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IT’S JUST ANOTHER GROUNDHOG DAY IN THE BLUE TICK TWITTERVERSE

By Hans Ebert
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You can’t even get your favourite Madras Chicken Curry from Jimmy’s Kitchen in Hong Kong anymore. So how the hell does one expect to be inspired enough to continue with everything else? But one still does. Trudging up those steps. Asking for forgiveness. Seeking redemption. Always searching for that elusive burst of inspiration. Settling for mediocrity because creativity is in such short supply. Listening to talk leading nowhere.

Gave up on reading Bob or Bill’s Big Book years ago that was going to lead to finding that higher power. That was a wasted journey. Cracked. Just another crutch.

Yesterday I went through eight business meetings. All in the same place. Only one made any sense. Why? He was smart. Knew his music. Can write. Really knows this thing called social media. Still excited about new musicians. Like artists from Mongolia. Told me things I never knew. How Hip Hop existed in Mongolia over twenty years ago.

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MARKETING THE LIKABILITY OF HORSE RACING

By Hans Ebert
@hanseberthk
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By now, some of us look at racing at Happy Valley as one big party- ‘live’ music, food, beer, and eight horse races every half hour and where one might wave to champion jockey Joao Moreira, but seldom, if ever, follow him at the idiosyncratic city track.

Forget what the professional tipsters say. Even magic men need some time to chill. And with Happy Valley very seldom being his happy hunting grounds, one lost count of the favourites on which Moreira didn’t even run in the top two on Happy Wednesday. Maybe not even in the top three. But Joao Moreira is likeable and likability is a major asset in success or failure in Hong Kong. One doubts it’s something not lost on horse racing’s new kid on the block- Alberto Sanna.

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