HAVE A HAPPY WEDNESDAY AND ‘SCUSE ME WHILE I KISS THE SKY…

Of course, we’re creatures who are riddled with quirks- like petty annoyances that have to do with, well, stupidity. A particular peeve is hearing someone say, “it’s raining outside”. Of course, it must be raining “outside”. When does it ever rain inside? Anyway, it’s been raining outside most of the day. More rain is forecast. For outside. On, by the way, what would have been Bruce Lee’s 78th birthday. Maybe the sky’s crying for Bruce and Brandon.

Today’s also a Happy Wednesday at Happy Valley racecourse. Some enjoy hanging out at the Beer Garden and singing and dancing in the rain. Everyone has their own bouts of weirdness. Maybe some will still be celebrating what would have yesterday been the 76th birthday of Jimi Hendrix. We sure don’t consume music like we used to when music kept that long train running. That’s for sure. That long train has been derailed. Even The Marathon Man has stopped running. Still, great music by great musicians live on. It keeps us honest. To ourselves.

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SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
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There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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IT’S JUST ANOTHER GROUNDHOG DAY IN THE BLUE TICK TWITTERVERSE

By Hans Ebert
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You can’t even get your favourite Madras Chicken Curry from Jimmy’s Kitchen in Hong Kong anymore. So how the hell does one expect to be inspired enough to continue with everything else? But one still does. Trudging up those steps. Asking for forgiveness. Seeking redemption. Always searching for that elusive burst of inspiration. Settling for mediocrity because creativity is in such short supply. Listening to talk leading nowhere.

Gave up on reading Bob or Bill’s Big Book years ago that was going to lead to finding that higher power. That was a wasted journey. Cracked. Just another crutch.

Yesterday I went through eight business meetings. All in the same place. Only one made any sense. Why? He was smart. Knew his music. Can write. Really knows this thing called social media. Still excited about new musicians. Like artists from Mongolia. Told me things I never knew. How Hip Hop existed in Mongolia over twenty years ago.

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IT’S TIME FOR SOME FUNTING

By Hans Ebert
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It was exactly what was needed. Fun. Infectious fun. So infectious that the dancing magically morphed into a conga line. And all this taking place at a racetrack. At the venue known as Adrenaline of the Hong Kong Jockey Club.

The last race had been run and the international group of young millennials from the Beer Garden had been making their way up to Adrenaline to kick on before the last two races had been run.

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JOAO MOREIRA AND HOW FAMILY COMES FIRST. NOT DIFFICULT TO UNDERSTAND. REALLY.

By Hans Ebert
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True. It’s a little off kilter. A tad random. Joanna Lumley hosting a TV Special on 20 Years Of Black Eyed Peas.

Ok, let that sink in for a minute. Take a deep breath. Exhale slowly. Why, right? And why this weird combination? Something that’s come right outta Left Field. Personal thoughts? Absolutely fabulous. Daring to be randomly different.

It’s kinda like those Pop and Rock albums turned to mush by ageing celebrities like Telly Savalas. William Shatner. Pat Boone. Leonard Nimoy. Those recordings all had a certain kitsch value. Joao Moreira returning to Hong Kong to be stable jockey for Champion trainer John Size after leaving to fulfil his lifetime dream to ride in Japan, doesn’t have kitsch value. But it’s certainly caught many off guard.

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HORSE RACING AND TWITTER TROLLS: TIME TO CLIP THEIR WINGS

By Hans Ebert
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There should be a law against it. Seriously. A law against hiding behind pseudonyms and abusing people online. It’s high time to come down hard on those, and let’s here focus on horse racing, who take to Twitter and hide behind freedom of speech to tweet through their pockets with vile attacks. They should be named and shamed and banned by racing clubs.

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TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?

By Hans Ebert
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It was fun while it lasted. Twitter, that is. Was it only just a year ago that many in horse racing were merrily twittering away? Everything in moderation, we were taught, but all that went out the window. Everyday was tweeter than the tweet tweeted the day before. Had it become a priority in life? Tweeting?

Amongst the jockeys, those most busy on Twitter were probably the Iron Man- Neil Callan, the Zac Attack, Brenton Avdulla, Blake Shinn and Tommy Berry.

Today? Most, like Peter V’landys, The Man From The North, who joined the Twitterverse during the early days of “his” beloved Everest “concept”, seem to have withdrawn. Or at least become more selective about with whom they “engage”. Others think it’s a waste of time. An unnecessary distraction when there’s real work to be done in the real world.

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TWITTERING AND SOME SUGGESTIONS FOR HAPPY VALLEY TONIGHT

By Hans Ebert
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While those who make a study of such things- and count us amongst them- wonder about the sudden drop in almost one fell swoop of being on Twitter by many in horse racing, races are still being run and right at the bottom are not tips per se, but only what we like at today’s Carnivale of Actione at another Happy Wednesday. But Twitter? Hmmmm.

While Twitter will always attract those with an opinion, especially regarding the ebb and flow of politics led by the daily Trumpeting while there will always be tweets featuring cats, other cute animals, the sayings of online life coaches and some genuinely relevant news, other than those who’ve been tweeting away about the same things for the last 5-6 years, there’s a hush out there from the rest of the racing community.

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GETTING OFF THE TWITTER TRAIN…

By Hans Ebert
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It was my last girlfriend who tried to wean me off it- Twitter. Though pointing out that it was taking over my life and, without me even realising it, detonating any chance of trying to make our relationship work, I refused to listen. I was lost to the clutter of 140 words or less. Instead of there being one less bell to answer, it was adding another empty online junkie’s lament dressed and disguised as some bluebird of happiness. Progress has created some dangerous addictions. It might explain much about a world having lost its way. Lost with no direction of home. Refusing to recognise the tell tale signs.

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HAS HORSE RACING ON TWITTER RUN ITS RACE?

By Hans Ebert
@hanseberthk
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There was a time when terrestrial television station HKTVB Pearl had an animated character named Freddy to tell viewers what to expect the next day.

Why? Who knows? But every day, Freddy would either melt, or his teeth would chatter and to symbolise a drop in temperature, clouds would fall down over Freddy who would squeal that “It’s faaaaaaaaliiiiing”.

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