HORSE RACING AND THE UPHILL TASK OF WINNING OVER THOSE “YOUNGER PEOPLE”

By Hans Ebert
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Those with zero knowledge about advertising and marketing and not knowing the difference between promotions, marketing and PR talking about how something or another is “reaching younger people” always sets off alarm bells. Especially when this something or another has nothing in it for them. Those “younger people”. Like horse racing.

In Hong Kong, it’s taken the HKJC around eight years for the idea of a Happy Wednesday race meeting to evolve from what was once known as “Sassy Wednesday” to what it is now. Sassy. It sounded old. Looked old. Didn’t work. Who approved this? Something that looked like a tacky escort club in Macau? Only The Shadow knows.

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IT’S TOUGH ENOUGH OUT THERE WITHOUT ANY ADDED TOXICITY.

By Hans Ebert
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It’s tough out there these days. It seems like there’s no room for error. In every aspect of life. Like jockey James Doyle being criticised in many quarters for coming second on the Hong Kong owned Sea Of Class in the Arc at Longchamp despite others believing it was one of the best rides seen in a long time. And making time to look at matters closer to home base.

This World Gone Very Wrong and just what a tough audience to please no matter what one’s career might be was something brought home recently. This was when watching my friend Maricel perform at the Champagne Bar of the Grand Hyatt hotel in Hong Kong. It’s thinking just what a tough gig it is.

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HORSE RACING AND “WHAT’S IN IT FOR ME?”

By Hans Ebert
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“No doubt. The very wealthy are making it impossible for we schmucks to compete. That’s why we’re out. Saw the writing on the wall. And they’ve taken all the fun out of it too. If you’re a galley slave you need to have a bit of fun, but they have everyone working too hard and being miserable with it. But they just keep banging the drum, chuck the mugs overboard and care about no one but themselves.”

A.Non

They’re intangibles. Things like motivation. And inspiration. There’s then always about ensuring that priorities are not lost in the clutter. Real priorities. Not the small stuff. But, for various reasons, many of us are bogged down by the small stuff. Perhaps even addicted to them. Scared of them.

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IS HORSE RACING DOWN UNDER BEING TAKEN FOR A RIDE?

By Hans Ebert
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Horse racing, especially in the kingdom called Down Under is under siege. Frankly, more and more, it’s under siege. And always by itself. It’s really not a good ‘look’. Especially from the outside looking in.

Collectively and without exception, this incongruous and motley group, are putting in Award winning performances. For what? To stake their claim in the Top 10 least respected and most disliked category. Add most goofy to that. They really should have an awards show. On Twitter.

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THE MIRACLE TO HORSE RACING THAT IS PETER V’LANDYS

By Hans Ebert
@hanseberthk
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Though unsure whether he actually thinks big or uses quotable big sound bytes, what makes Peter V’Landys come across as a combination of Thor, Darth Vader and Charlton Heston is his unwavering confidence in everything he says. Sure, often, if one really listens to his Teachings, and sermons, they have more holes than the black one in Calcutta, but he has the knack and incredible ability to impress so many in the land down under.

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