By Hans Ebert
When the majors talk about the money they’re making from the streaming of music, they’re not lying. It’s more than a good soundbite. Where the real truth lies is that only around twelve of their most important artists with big back catalogues that continue to sell and are protected by armies of legal crossfire hurricanes share in the financial repast. And even though those golden days of these artists are spluttering to an end where even the Asian region which used to take in any touring act from the West are now saying, Thanks, but no thanks, there’s that association through name. It’s an attractive magnet for similar deals and ammunition for the future in case anything new might come up.
Where things are on hold right now is that the old business mantra of “It’s the economy, stupid” is baaaaack. Today’s consumer has a much greater choice of everything than ever before, and music is being pushed further and further back. It’s not important anymore.