HORSE RACING AND SOCIAL MEDIA

By Hans Ebert
@hanseberthk
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The subject comes up often enough, but as there are no rules, there are no solutions. Simply put in a world that’s lost its way, social media is the genie that was allowed to pop out and can’t be put back in the bottle.

Whether one likes it or not, every delivery platform offers everyone the complete freedom to express themselves. Hiding behind Freedom Of Speech has set a dangerous precedent. Add Freedom Of Expression and entitlement into the mix and it’s created a world with no priorities- a Mad Max type of dystopian lawlessness where everything is out there and available for free- music, movies, television series, pornography and everything else one can hoard. We are seeing a generation of hoarders stuck inside of Mobile with the Memphis Blues Again.

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THE MIRACLE TO HORSE RACING THAT IS PETER V’LANDYS

By Hans Ebert
@hanseberthk
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Though unsure whether he actually thinks big or uses quotable big sound bytes, what makes Peter V’Landys come across as a combination of Thor, Darth Vader and Charlton Heston is his unwavering confidence in everything he says. Sure, often, if one really listens to his Teachings, and sermons, they have more holes than the black one in Calcutta, but he has the knack and incredible ability to impress so many in the land down under.

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NO FREE MUSIC, NO FREE LUNCHES AND NO FREE PASSES

By Hans Ebert
@hanseberthk
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Looking back to those surreal, weird and right out there days when firmly entrenched in the music industry with many of us making The Wolf of Wall Street look like pussies, there weren’t a helluva lot of executives who actually lived and loved and BREATHED the music, certainly not like pioneers of the industry like Sam Philips, Chris Blackwell, Berry Gordy Jr, Herb Alpert and Jerry Moss, David Geffen, Ahmet Ertegun, below, and the handful of others.

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TIME FOR A REALITY CHECK

By Hans Ebert
@hanseberthk
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It’s about priorities- and finding them again and then, when they are found, the realisation that these are priorities to you and maybe not to everyone else. It’s about being more exclusive and with no need to run with the pack, especially those “met” in the sleepy hollow of the online world who suck you in and lead you down that rabbit hole of nothingness where many live or are stuck.

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THE CRANKINESS OF BEING EARNEST

By Hans Ebert
@hanseberthk
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Once upon a Tomorrow Never Knows, many of us couldn’t wait to grow up, spread our wings, gain our independence and fly off to unknown lands where there were uncharted waters and adventures to be discovered and lived. We couldn’t wait. We took walks on the wild side. Some of us survived, a few fell through the cracks. We moved on and often took some bravely stupid steps.

We fell in love, we fell out of love, we stayed in love and got married. We had children and became domesticated. Domesticated. It’s a funny word. Often it means giving up and becoming what you promised yourself you’d never become. But you did, yes, you did, yes, you did and the penny finally dropped. There was the realisation that you had become everything you never thought you would be: Boring. But having made one’s bed, there was a need to lie in it at least for a while. Guilt pangs surfaced when wondering if this was just living a lie. Often it was- a lethal cocktail of falling in lust, thinking it was love until that train dropped you off at the right station. It was fun while it lasted, but it was just a U2 song.

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IN SHORT SUPPLY: INSPIRATION AND IMAGINATION

By Hans Ebert
@hanseberthk
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Watching the recent spate of awards shows supposedly to acknowledge and celebrate the arts- films, film makers, actresses, actors- please, Natalie Portman, note that actresses were mentioned before actors- musicians, music etc etc, what one has been exposed to is a Hollywood made chain reaction of politics, sermons, self righteous indignation, and hashtags. What the hell was Hillary Clinton doing appearing at the Grammys? There’s Bruno Mars and then there’s Hills reading from the book “Fire And Fury”? Enormously stupid move.

Instead of taking a break from #MeToo and #TimesUp, these award shows have become another platform to pummel the senses with speeches and sideshows that often ring hollow as it is more of the same- the same old crocodile tears on the same background, the . same old same old with no answers, no solutions, and no answers to And now what? Time’s up is a nice enough term for a hashtag, and the message behind it, but surely it must be more? How is this hashtag and rah rah speeches from celebrities going to achieve what everyone hopes they achieve?

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CONFUSED? ON OVERLOAD? #METOO

By Hans Ebert
@hanseberthk

Let’s call it The Hashtag Generation. Gawd knows where it started, but I’m guessing it was in a galaxy not that far away called the online world and not that long ago when it was de rigeur to embrace social media and talk about SEO’s- Search Engine Optimisation- and how the “right” hashtags would, or could. elevate one’s “status” on Google, which meant ease of discovery that would result in more visitors to one’s website. Or something like that.

Today, we’re drowning in hashtags- #blacklivesmatter #whitelivesmatter #policelivesmatter #alllivesmatter- and with “metoo and #timesup now leading the charge with Queen Oprah of America in the starring role and ably assisted by aides Meryl Streep, Reese Witherspoon, Nicole Kidman and others with that almighty Star Power.

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HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING

By Hans Ebert
@hanseberthk

Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its faults, it’s somewhere with small pockets of beauty and intelligence and the chance to escape from relentless stupidity, triviality and where the terminally needy have found somewhere to belong. Twitter is like an old Barbra Streisand song about people needing people. The difference is that it’s an often irrelevant world that doesn’t really exist nor brings us human beings closer together.

The problem with whether being on Twitter or Facebook is that many of these people who are part of this social media community- and usually hiding behind pseudonyms thinking they can’t be found out, and authorities on everything and everyone and damned be if one were to disagree with them- appear on your timeline, meaning one cannot help but read their Wikipedia knowledge and self obsessed tripe. This creates a chain reaction of negativity.

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THE UNREALITIES OF SOCIAL MEDIA

By Hans Ebert
@hanseberthk

If it wasn’t for the fact that it’s part of my job responsibilities and being paid quite nicely to be part of it, I would just press delete and detonate my presence on social media. And more and more, it’s all too obvious that I am not the only one considering doing this.

Friends are closing their Facebook and Twitter accounts as the initial thrill is gone. Seeing way too many nobodies trying to be somebody when no one cares is aggro no one needs in an already aggressive world getting angrier and full of hate every day. Keyboard warriors forcing themselves to be heard above the rest of the din don’t help.

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