HOW EFFECTIVELY IS HORSE RACING USING SOCIAL MEDIA? (AND THANK YOU, MICHAEL RODD)

By Hans Ebert
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Got a pocketful of dreams
And lotsa hope in my heart
Hope my ship comes in
In the shape of a horse
Lost my mind and lost my soul
Somewhere along the way
Will just kick back now
Let Mother Nature make my day

Gotta a lot of numbers
Just hope they all add up
Don’t wanna see them fade
Into a discardable paper cup
No time for looking down
And letting negativity get in the way
No need to go back into darkness
When it’s all about looking up…

HE

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KEEPING IT REAL

By Hans Ebert
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Something is wrong. Very wrong. It sounds like a murder of crows out there. But they’re the sounds of silence. The noise is emanating from the online world. You know, the one divorced from reality. The one with very little sense of humour. Or no humour. And where extremely angry people have an opinion about everything. Politics. Music. Hashtag movements. And of course, sports. Everyone is unfair game.

This online world is where anything goes. It’s a dysfunctional world that hides behind Freedom of Expression. And Freedom of Speech. But what exactly does this mean? And what are its side effects?

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HORSE RACING AND “WHAT’S IN IT FOR ME?”

By Hans Ebert
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“No doubt. The very wealthy are making it impossible for we schmucks to compete. That’s why we’re out. Saw the writing on the wall. And they’ve taken all the fun out of it too. If you’re a galley slave you need to have a bit of fun, but they have everyone working too hard and being miserable with it. But they just keep banging the drum, chuck the mugs overboard and care about no one but themselves.”

A.Non

They’re intangibles. Things like motivation. And inspiration. There’s then always about ensuring that priorities are not lost in the clutter. Real priorities. Not the small stuff. But, for various reasons, many of us are bogged down by the small stuff. Perhaps even addicted to them. Scared of them.

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SLAMMING THE DOOR SHUT ON CLUTTER

By Hans Ebert
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Pulverising the senses with non-stop clutter. That’s how a friend describes it. Life in today’s social media mad driven would where, try as one might to escape the tsunami of information and misinformation and information overload that we certainly don’t even need, it catches up with you. And it’s getting worse. It’s the great plague of our time. It’s what negatively affects us with everything. Yet, many keep going to that well… To the abyss.

Left Facebook and Instagram. Updating both accounts had taken over. Taken over from trying to make my real life relationship with someone go somewhere. It was my compulsive personality running the show. She tried to wean me off it. Go cold turkey. Get out more. Exercise. Sexercise. Cook. But it didn’t work. She walked.

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THE GAUCH (AND HORSE RACING ACCENTUATING THE POSITIVE)

By Hans Ebert
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There’s a new book out by Kristen Manning on the jockey known to many in racing as The Gauch. Darren Gauci.

Though occasionally seeing him, especially after the night meetings at Happy Valley when he was riding in Hong Kong, I only got to really meet the gentleman over a coffee when in Melbourne. That was almost two years ago. It was at Mr Hives in the Crown. We talked. We joked. Got to know each other as well as one can in a couple of hours.

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WHERE ARE HORSE RACING’S MAD MEN?

By Hans Ebert
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“Does horse racing really need to be creative? Doesn’t it kinda just sell itself?” It was a two part question asked by a small group of very international creative types during a long lunch earlier this week at a hotel in Hong Kong.

Some had had their flights canceled because of a rampaging Typhoon Mangkhut and were taking shelter from the storm. Others were soaking in the experience of being caught in a real typhoon for the first time. My thoughts were with friends in the Philippines. And those here and their families and property there. Meanwhile Twitter went into such ferocious overdrive with constant updates and videos from so many alarmists, it needed its caffeine intake taken away.

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HORSE RACING, CRAZY RICH ASIANS AND JUMPING INTO THE GREAT UNKNOWN

By Hans Ebert
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It’s about understanding what makes anyone come horse racing, especially in this day and age where so many have a buffet of leisure activities available to them 24/7. It’s a complex question to answer to get one’s head around. And even if answered, there are more questions to answer. Inquisitive minds need to know.

Many who show up for a Happy Wednesday at Happy Valley racecourse in Hong Kong make up a wildly interesting and very different customer demographic. They’re fascinating beasts. Do they come for the horse racing or the on course experience? If a betting person, one would say the latter. They’re still learning about the racing caper and are risk averse. They’re suspicious. Integrity in racing almost needs a complete overhaul. Drop the word “almost”. Frankly, horse racing might just need to completely reinvent itself to appeal to them and hand them the reins to make the most of what will always be a pastime.

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TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?

By Hans Ebert
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It was fun while it lasted. Twitter, that is. Was it only just a year ago that many in horse racing were merrily twittering away? Everything in moderation, we were taught, but all that went out the window. Everyday was tweeter than the tweet tweeted the day before. Had it become a priority in life? Tweeting?

Amongst the jockeys, those most busy on Twitter were probably the Iron Man- Neil Callan, the Zac Attack, Brenton Avdulla, Blake Shinn and Tommy Berry.

Today? Most, like Peter V’landys, The Man From The North, who joined the Twitterverse during the early days of “his” beloved Everest “concept”, seem to have withdrawn. Or at least become more selective about with whom they “engage”. Others think it’s a waste of time. An unnecessary distraction when there’s real work to be done in the real world.

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THE GLOBAL POWER OF HORSE RACING: ALL FOR ONE AND ONE FOR ALL

By Hans Ebert
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Streaming. The ‘live’ streaming of any event has its pros and cons. It’s how clever one is at using streaming. The music industry considers it a blessing that has made millions for music companies. For artists, not so good, but how many realise it? Most speed read and don’t see through the fluff. Others simply don’t care. They have hulu and Netflix and life is brilliant.

Without getting into this in any great detail, how can the non-stop streaming of music on Spotify or Tidal or Tencent with no announcers- once known as disc jockeys and then VJs during the years when MTV was relevant- help introduce new talent to music fans?

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MEANWHILE, BACK IN THE REAL WORLD…

By Hans Ebert
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It’s about sheeple. Gawd knows where we took the wrong turn, but we did and all individuality and independent thinking has gone out the window.

It’s now all about conforming, but this new “conforming” has to do with aimlessly following some invisible Pied Piper of Hamlyn who’s taking us everywhere and nowhere. It’s like an old Jeff Beck hit called “Hi Ho Silver Lining.” “You’re everywhere and nowhere, baby, where did you go?” I really don’t know.

It’s become a chore to find people one wants to be around, let alone work with to create The New. Everywhere, and no matter where one travels, it’s listening to those who say they “get you”- but they don’t- and others who blabber on while you order another drink and try to numb the pain of listening to, well, stuff. Irrelevant stuff. But it’s the only stuff around.

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