ARE WE OVERTHINKING THINGS TO DEATH?

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Someone working in horse racing described Twitter and receiving tweets to be a “distraction”. Of course, it is. Anything that makes you take your eye off the ball when at work is a distraction. At least for myself, Kate Beckinsale is a distraction.

Where was I…Hell, WhatsApp is a distraction. But we’re too polite to say, “Kindly stop sending asinine messages, or worse yet, yuck yuck ‘jokes’ that aren’t funny.”

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INSTA ONE MOMENT, GONE THE NEXT

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Difficult to believe, but not too long ago, it really mattered for some to show that they had more followers on Twitter than mere mortals. It seemed to validate their position in the pecking order of the world. It made them feel as if they were standing out from the rest. It was like being a Kardashian- but without the smarts to make billions out of being famous for doing nothing except being famous.

Fast forward to today. All those birds who flock together have migrated to Instagram. Zuck was there way before them. Waiting with open arms.

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THE MOBILE PHONE: YOU REALLY CAN LIVE WITHOUT IT. PROMISE.

By Hans Ebert
@HansEbertMusic
Visit: http://www.hans-ebert.com

The first reaction is one of panic. Good Gawd, both my iPhones are not recharging! The batteries aren’t going to last for much longer! I have to tell people that this is happening! What if my phones have died on me? What about all my drafts?!!! My photos!!!

So, while having a Yeezy moment, the girlfriend looks at my meltdown and calmly says, “Baby, you’re not breathing. You must breathe. You’re having an anxiety attack about nothing. And can you buy yourself some new underpants? There are holes in what you’re wearing. Never mind. I’ll buy them for you.”

Continue reading “THE MOBILE PHONE: YOU REALLY CAN LIVE WITHOUT IT. PROMISE.”

IF IT’S STARING YOU IN THE FACE, THAT’S THE ANSWER

By Hans Ebert
@HansEbertMusic
Visit: http://www.hans-ebert.com

Sometimes there’s a hit- not the kind where you’re smacked- staring you in the face, but for some reason, many being paid the Big Bucks to identify these are looking elsewhere. Again, it’s more proof of a world continuing to be dumbed down. But thinking it’s being smart.

One has to only look at social media and the silliness that goes on in this pretty faked up world. Forget the numbers that don’t add up. No, let’s not.

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HORSE RACING, “YOUNGER PEOPLE” AND THE GIFT OF GIVING

By Hans Ebert
Visit Hans-Ebert.com

If someone who follows horse racing religiously and does the form, understands handicapping, track conditions, times, odds, track work etc, everything that follows below is not for you.

You’re what racing clubs put in the “hardcore” basket and say they know exactly your wants and needs and cater to all of these. Maybe.

Some might say that this is pretty narrow minded thinking- continuing to preach to the converted. But if this captive audience continues to make turnover tick and tock, why fix the wheel when it ain’t broke?

Why?

Well, coming from the music industry, and having seen this wheel fall off when music fans understood how to get music for free and saw the compact disc along with a music channel like MTV in its death throes- all those superficial VJs seeing their fifteen minutes of fame go up in flames was awful to watch- nothing is ever what it seems. Or goes according to plan. The consumer is always in the driver’s seat.

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SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
Visit Hans-Ebert.com

There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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IT’S JUST ANOTHER GROUNDHOG DAY IN THE BLUE TICK TWITTERVERSE

By Hans Ebert
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You can’t even get your favourite Madras Chicken Curry from Jimmy’s Kitchen in Hong Kong anymore. So how the hell does one expect to be inspired enough to continue with everything else? But one still does. Trudging up those steps. Asking for forgiveness. Seeking redemption. Always searching for that elusive burst of inspiration. Settling for mediocrity because creativity is in such short supply. Listening to talk leading nowhere.

Gave up on reading Bob or Bill’s Big Book years ago that was going to lead to finding that higher power. That was a wasted journey. Cracked. Just another crutch.

Yesterday I went through eight business meetings. All in the same place. Only one made any sense. Why? He was smart. Knew his music. Can write. Really knows this thing called social media. Still excited about new musicians. Like artists from Mongolia. Told me things I never knew. How Hip Hop existed in Mongolia over twenty years ago.

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COX PLATE DAY AND WHEN IT TRULY WAS GOOD FOR RACING…NO HYPE NEEDED.

By Hans Ebert
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Good for racing. It’s an expression bandied about sometimes almost too liberally. That something or another is “good for racing”. Most times, it rarely is.

Yesterday at Moonee Valley, everything and everyone came together. Even those who weren’t privy to have been there. That international audience. Like many in Hong Kong who were seeing the magic of Winx for the first time. It really was good for racing.

Social media, especially Twitter, where often bile spills over into a feeding frenzy of negativity, was filled with positivity. No one tried to crash the party and dampen the mood with the usual handwringing. None of that now tiresome self righteous indignation. Those sour grapes of wrath. There was no bringing up of the usual cornflakes of personal agendas. No trolls allowed. Only positivity.

Continue reading “COX PLATE DAY AND WHEN IT TRULY WAS GOOD FOR RACING…NO HYPE NEEDED.”

HOW EFFECTIVELY IS HORSE RACING USING SOCIAL MEDIA? (AND THANK YOU, MICHAEL RODD)

By Hans Ebert
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Got a pocketful of dreams
And lotsa hope in my heart
Hope my ship comes in
In the shape of a horse
Lost my mind and lost my soul
Somewhere along the way
Will just kick back now
Let Mother Nature make my day

Gotta a lot of numbers
Just hope they all add up
Don’t wanna see them fade
Into a discardable paper cup
No time for looking down
And letting negativity get in the way
No need to go back into darkness
When it’s all about looking up…

HE

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KEEPING IT REAL

By Hans Ebert
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Something is wrong. Very wrong. It sounds like a murder of crows out there. But they’re the sounds of silence. The noise is emanating from the online world. You know, the one divorced from reality. The one with very little sense of humour. Or no humour. And where extremely angry people have an opinion about everything. Politics. Music. Hashtag movements. And of course, sports. Everyone is unfair game.

This online world is where anything goes. It’s a dysfunctional world that hides behind Freedom of Expression. And Freedom of Speech. But what exactly does this mean? And what are its side effects?

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