TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?

By Hans Ebert
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It was fun while it lasted. Twitter, that is. Was it only just a year ago that many in horse racing were merrily twittering away? Everything in moderation, we were taught, but all that went out the window. Everyday was tweeter than the tweet tweeted the day before. Had it become a priority in life? Tweeting?

Amongst the jockeys, those most busy on Twitter were probably the Iron Man- Neil Callan, the Zac Attack, Brenton Avdulla, Blake Shinn and Tommy Berry.

Today? Most, like Peter V’landys, The Man From The North, who joined the Twitterverse during the early days of “his” beloved Everest “concept”, seem to have withdrawn. Or at least become more selective about with whom they “engage”. Others think it’s a waste of time. An unnecessary distraction when there’s real work to be done in the real world.

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THE GLOBAL POWER OF HORSE RACING: ALL FOR ONE AND ONE FOR ALL

By Hans Ebert
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Streaming. The ‘live’ streaming of any event has its pros and cons. It’s how clever one is at using streaming. The music industry considers it a blessing that has made millions for music companies. For artists, not so good, but how many realise it? Most speed read and don’t see through the fluff. Others simply don’t care. They have hulu and Netflix and life is brilliant.

Without getting into this in any great detail, how can the non-stop streaming of music on Spotify or Tidal or Tencent with no announcers- once known as disc jockeys and then VJs during the years when MTV was relevant- help introduce new talent to music fans?

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MEANWHILE, BACK IN THE REAL WORLD…

By Hans Ebert
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It’s about sheeple. Gawd knows where we took the wrong turn, but we did and all individuality and independent thinking has gone out the window.

It’s now all about conforming, but this new “conforming” has to do with aimlessly following some invisible Pied Piper of Hamlyn who’s taking us everywhere and nowhere. It’s like an old Jeff Beck hit called “Hi Ho Silver Lining.” “You’re everywhere and nowhere, baby, where did you go?” I really don’t know.

It’s become a chore to find people one wants to be around, let alone work with to create The New. Everywhere, and no matter where one travels, it’s listening to those who say they “get you”- but they don’t- and others who blabber on while you order another drink and try to numb the pain of listening to, well, stuff. Irrelevant stuff. But it’s the only stuff around.

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MUSIC: THE TIME TO SET NEW STANDARDS

By Hans Ebert
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It’s not the latest “hip” music, but then, what is- Florence and the Machine? Sia? Drake?- but a friend and I were listening to our friend Maricel, the resident singer at the Champagne Bar of the Grand Hyatt in Hong Kong, perform a set of standards- “Moon River”, “The Way You Look Tonight”, “Somewhere Over The Rainbow” “This Masquerade” etc- great SONGS that have BECOME standards.

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TWITTERING AND SOME SUGGESTIONS FOR HAPPY VALLEY TONIGHT

By Hans Ebert
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While those who make a study of such things- and count us amongst them- wonder about the sudden drop in almost one fell swoop of being on Twitter by many in horse racing, races are still being run and right at the bottom are not tips per se, but only what we like at today’s Carnivale of Actione at another Happy Wednesday. But Twitter? Hmmmm.

While Twitter will always attract those with an opinion, especially regarding the ebb and flow of politics led by the daily Trumpeting while there will always be tweets featuring cats, other cute animals, the sayings of online life coaches and some genuinely relevant news, other than those who’ve been tweeting away about the same things for the last 5-6 years, there’s a hush out there from the rest of the racing community.

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GETTING OFF THE TWITTER TRAIN…

By Hans Ebert
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It was my last girlfriend who tried to wean me off it- Twitter. Though pointing out that it was taking over my life and, without me even realising it, detonating any chance of trying to make our relationship work, I refused to listen. I was lost to the clutter of 140 words or less. Instead of there being one less bell to answer, it was adding another empty online junkie’s lament dressed and disguised as some bluebird of happiness. Progress has created some dangerous addictions. It might explain much about a world having lost its way. Lost with no direction of home. Refusing to recognise the tell tale signs.

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HAS HORSE RACING ON TWITTER RUN ITS RACE?

By Hans Ebert
@hanseberthk
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There was a time when terrestrial television station HKTVB Pearl had an animated character named Freddy to tell viewers what to expect the next day.

Why? Who knows? But every day, Freddy would either melt, or his teeth would chatter and to symbolise a drop in temperature, clouds would fall down over Freddy who would squeal that “It’s faaaaaaaaliiiiing”.

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IF THE MEDIUM IS THE MESSAGE, HOW MANY MEDIUMS REALLY WORK FOR HORSE RACING?

By Hans Ebert
@hanseberthk
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Twitter has made everyone think they’re a “writer” though many still don’t know the difference between “they’re”, “their” and “there”, which, one supposes, is no different to many calling themselves “musicians” because they can tap a few keys on their laptop to “create” some sounds.

It’s become a push button world where everything has been reduced to being accepted by those with a minimum attention span as there’s just so much of everything and this voracious appetite to inhale it all in and damned the torpedoes of selectivity and exclusivity.

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OF LOCAL HEROES AND A HONG KONG RACING HALL OF FAME…

By Hans Ebert
@hanseberthk
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“They almost never get the credit they deserve. Never!” Someone with us at the races on Wednesday night at Happy Valley was both happy and frustrated after local trainer Me Tsui, below, had trained his third winner of the night. Tsui, below, went on to train four winners in the eight race card.

Apprentice Jack H.N.Wong, often overlooked when compared to the column inches devoted to the other two apprentices riding in Hong Kong right now, and especially the expatriate riders, rode off with the Jockey Challenge. He also completely out rode Joao Moreira most of the night with a brilliant ride to win aboard Good For You. This season’s Jack H.N.Wong is a new, improved model.

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WHERE EXACTLY IS HORSE RACING HEADING?

By Hans Ebert
@hanseberthk
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It was a challenge and a random exercise to see how much we had changed along with the world around us. A friend asked me to open a Twitter account saying that my old and fairly popular horse racing blog Racingb*tch was back as Racing Buzzfeed, follow a few people and see how I felt and what might happen.

That was at 8am on Sunday. By noon, I had grown bored with it. There were a few followers, I had tweeted a few innocuous messages, and that was the extent to this exercise in futility. It wasn’t just stupid, it brought back memories of those who were continuously lampooned on Racingb*tch- and who are still there and doing the same old walk of life.

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