ALWAYS BE A MUSIC FAN. BUT IF IN THE BUSINESS OF MUSIC, MAKE IT WORK FOR YOU.

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Sure, as a dyed-in-the-wool music fan, i enjoy the occasional dose of musical nostalgia as much as the next wistful person. But if still involved in being in music as a business and making music, being shackled to Yesterday and producing and producing, there’s always that inner voice asking, But producing for what? Where’s this tonnage of Whats leading? Down the long and winding road with all the other Nowhere Men?

Yes, the Beatles are timeless and there were some classic records made. But those Swinging Sixties and Woodstock and Monterey have often glamourised the pretty mediocre.

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THE HKIJC AND ROLLING OUT A NEW RED CARPET

By Hans Ebert
Visit Hans-Ebert.com

In a rather sombre video to create an almost film noire mood for the upcoming Hong Kong Longines International Jockeys Championships, over what sounds like the soundtrack to “Taxi Driver”, appear the words, “Champions collide while darkness falls”. Easy chaps. And lighten up. One hopes no one collides with anyone. It could get a tad messy.

What’s interesting about this evening’s races, other than trying to snag a couple of the huge jackpots up for grabs, is wondering who will fill that last berth to represent Hong Kong in the “darkness”. Chad Schofield or Douglas Whyte?

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SIMON FULLER AND THE SAME OLD STORY OF NOW UNITED

By Hans Ebert
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My daughter Taryn was fortunate enough to work for Simon Fuller. It was for what was then his fledgling artist management company called 19. This was when the company was busy trying to break the very poppy UK group SClub7.

Actually, the pop group had made it. Kinda. They had their own television series. Rachel Stevens especially looked like making it as a solo artist. She had the looks. Something like a young Victoria Beckham.

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THE BIG MONEY IN TELEVISION SINGING COMPETITIONS IN MAINLAND CHINA AND HOW JESSIE J SUCCEEDED WHERE MANY HAVE FAILED

By Hans Ebert
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It’s been mentioned enough, especially over the last couple of years: In music, the really big money up for grabs is by appearing in the tsunami of television singing competitions that have again suddenly swept across Mainland China. This big dosh is in being a celebrity judge or being a contestant who has a certain track record.

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THE SHUCK AND JIVE OF “AMERICAN IDOL” AND “THE VOICE”

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

And so “American Idol” and “The Voice” had their finales a day apart from each other. Who won? Anyone care? Really?

Having watched each sporadically and appalled at the lack of talent on both shows, the programming/content/whatever proved just how much the world has changed and as Pete Towshend wrote, We Won’t Get Fooled Again.

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MUSIC: NEXT STOP: ASIA

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

When one of the very very very few people you respect and with a globally proven track record writes to say, “The music industry has never been in such a mess”, one not only listens, there’s a certain sense of vindication- that what you have been saying and questioning for years isn’t just talk from Sleepy Hollow and how so many have allowed themselves to be bamboozled for so long that they’re utterly burnt out, desperately clutching at straws and believing this is taking them somewhere. Please.

Social media might be a nice place to show off that you’ve made yourself a nice salad and show some happy snaps from a holiday, but as platforms to market and sell music, especially if an unknown, please don’t embarrass yourself by uploading mawkish self-promotional jive on Facebook and Instagram even if you’re wearing a hibiscus behind your ear and wobbling trying to stay in tune. All this does is highlight the terminal deficiencies when it comes to having actual talent.

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