ALWAYS BE A MUSIC FAN. BUT IF IN THE BUSINESS OF MUSIC, MAKE IT WORK FOR YOU.

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Sure, as a dyed-in-the-wool music fan, i enjoy the occasional dose of musical nostalgia as much as the next wistful person. But if still involved in being in music as a business and making music, being shackled to Yesterday and producing and producing, there’s always that inner voice asking, But producing for what? Where’s this tonnage of Whats leading? Down the long and winding road with all the other Nowhere Men?

Yes, the Beatles are timeless and there were some classic records made. But those Swinging Sixties and Woodstock and Monterey have often glamourised the pretty mediocre.

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IF IT’S STARING YOU IN THE FACE, THAT’S THE ANSWER

By Hans Ebert
@HansEbertMusic
Visit: http://www.hans-ebert.com

Sometimes there’s a hit- not the kind where you’re smacked- staring you in the face, but for some reason, many being paid the Big Bucks to identify these are looking elsewhere. Again, it’s more proof of a world continuing to be dumbed down. But thinking it’s being smart.

One has to only look at social media and the silliness that goes on in this pretty faked up world. Forget the numbers that don’t add up. No, let’s not.

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ALGORITHMS IS NOT MUSIC, OK?

By Hans Ebert
Visit Hans-Ebert.com

Let’s try to make some sense out of all this. Or at least find solutions. We know the problems. One major problem: Unless a (Sir) Lucian Grange, or a Simon Cowell, Jimmy Iovine, Jay-Z, perhaps Daniel Ek- or any of the other big Poohbahs in the music business- and those established artists who were complete unknowns with no direction of home until plucked from obscurity by those with the intuitive A&R skills to hear something special in their music, many very good artists fell through the cracks. Or else didn’t become as big as they should have.The band Low Millions come to mind. And Athlete. Starsailor. Placebo. Moriarty.

So many great talent from Denmark led by Nephew.

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THE BIG MONEY IN TELEVISION SINGING COMPETITIONS IN MAINLAND CHINA AND HOW JESSIE J SUCCEEDED WHERE MANY HAVE FAILED

By Hans Ebert
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It’s been mentioned enough, especially over the last couple of years: In music, the really big money up for grabs is by appearing in the tsunami of television singing competitions that have again suddenly swept across Mainland China. This big dosh is in being a celebrity judge or being a contestant who has a certain track record.

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THE SHUCK AND JIVE OF “AMERICAN IDOL” AND “THE VOICE”

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

And so “American Idol” and “The Voice” had their finales a day apart from each other. Who won? Anyone care? Really?

Having watched each sporadically and appalled at the lack of talent on both shows, the programming/content/whatever proved just how much the world has changed and as Pete Towshend wrote, We Won’t Get Fooled Again.

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