THE FEMALE SINGER IN ASIA: NEXT CAREER PORT OF CALL?

By Hans Ebert
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For those female artists in Asia who know that no matter how “mature” they might be that their pulling power at those huge and often way over the top ‘live’ concerts worth millions to them will always be there along with Star Appeal, especially at home and which might travel to markets nearby, international fame, no matter how small, eludes them.

Is this fame important to them? Not financially, but as part of their portfolio- part of enhancing their image, and that thing called face/pride, definitely. Maybe not much anymore as no one knows where music is heading and what’s in it for anyone other than coasting along and making that existing brand as relevant and expensive as it can be. Of course, one must first actually have a brand.

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HORSE RACING, “YOUNGER PEOPLE” AND THE GIFT OF GIVING

By Hans Ebert
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If someone who follows horse racing religiously and does the form, understands handicapping, track conditions, times, odds, track work etc, everything that follows below is not for you.

You’re what racing clubs put in the “hardcore” basket and say they know exactly your wants and needs and cater to all of these. Maybe.

Some might say that this is pretty narrow minded thinking- continuing to preach to the converted. But if this captive audience continues to make turnover tick and tock, why fix the wheel when it ain’t broke?

Why?

Well, coming from the music industry, and having seen this wheel fall off when music fans understood how to get music for free and saw the compact disc along with a music channel like MTV in its death throes- all those superficial VJs seeing their fifteen minutes of fame go up in flames was awful to watch- nothing is ever what it seems. Or goes according to plan. The consumer is always in the driver’s seat.

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FOR PETE’S SAKE, PETE…

By Hans Ebert
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Pete,

New horse races, bigger prize money, being disruptive to be competitive, bringing in more and more elitism to horse racing, playing another round of Game Of Thrones, fine. It’s your gig. Doesn’t bother me either way. But when you prattle on about “younger people” and horse racing…

“Younger people” is not some alien race, Pete. They’ve been around since the world was round.

All of us were once “younger people”- inquisitive, difficult, belligerent, demanding change, making change happen. And then we grew up. And as grown ups, it was felt there was a need to act like grown ups. Most failed miserably. Look around.

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HAPPY WEDNESDAY: WHAT A STRANGE TRIP IT’S BEEN GETTING HERE

By Hans Ebert
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It used to be only about the Beer Garden. It was actually a friend in horse racing from Melbourne who first told me about it. About its “vibe”. What more it might be.

He had visited it during one of his HKIR pilgrimages and was, quite rightly, impressed with its unique setting. The unique setting of Happy Valley racecourse. Especially under the lights.

These were during the days when Wednesday night racing at Happy Valley was named Sassy Wednesdays.

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WHAT IF? WHY NOT?

By Hans Ebert
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How long is a ball of string? It’s always something going through my head when around experienced creative types with proven track records and being challenged to think differently. Come up with ideas. It forces one to be at the top of their game. It’s not the time to play a hand with Jack high and pray to hell it’s high enough.

It happened last weekend in Sentosa at a Think Tank session comprising a couple of people in music, a few from technology, others in marketing aka “social media”, and sports and sponsorship marketing and management. No HR people needed. No need for those who have a new idea every nanu second and hope something sticks.

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WHAT’S COMING DOWN THE PIKE IN ONE SWIFT MOVEMENT?

By Hans Ebert
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A friend in horse racing describes him as “the Winx of riders”. Another calls him “freakish”. A racing executive, one of the few I respect, teases me that “The Cult Of Moreira” has, at least to me, become “The Cult Of William Pike”. He doesn’t share what he thinks is the “man love” for the Perth-based rider. Thinks. Following him in a race can be heart stopping stuff.

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TIME FOR HORSE RACING TO GET REAL

By Hans Ebert
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It’s like music festivals. There are so many around these days that music fans are spoilt for choice. There’s also a pecking order attached. The bigger the flapjacks appearing on the bill, the greater the magnet to be there. Very often just to say that you were there. An Instagram moment.

Glastonbury, Ibiza, Roskilde- it’s about the music and the vibes and the people and the location. And in what is a downturn in the economy, it’s also about value and who provides music fans with more bangs for their buck. More of everything, please, but without that price tag to attend ever becoming exorbitant. Pricing out the good times.

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THE HKIJC AND ROLLING OUT A NEW RED CARPET

By Hans Ebert
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In a rather sombre video to create an almost film noire mood for the upcoming Hong Kong Longines International Jockeys Championships, over what sounds like the soundtrack to “Taxi Driver”, appear the words, “Champions collide while darkness falls”. Easy chaps. And lighten up. One hopes no one collides with anyone. It could get a tad messy.

What’s interesting about this evening’s races, other than trying to snag a couple of the huge jackpots up for grabs, is wondering who will fill that last berth to represent Hong Kong in the “darkness”. Chad Schofield or Douglas Whyte?

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THE HKJC COMES UP WITH A BEAUTY…

By Hans Ebert
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Rightly or wrongly, the word “malaise” was used by me recently to describe the state of horse racing. Horse racing everywhere.

This had nothing to do with the exploits of Winx, Enable, Cracksman, Beauty Generation, the brilliantly produced Cox Plate Day presentation for overseas consumption and the derring do in the saddle of riders like James McDonald, Tim Clark, Brenton Avdulla, Hugh Bowman, Kerrin McEvoy, John Allen, Ben Thompson, Damien Oliver, Craig Williams etc and outside of Australia, Frankie Dettori, Oisin Murphy, William Buick, Ryan Moore, Zac Purton, Joao Moreira and Christophe Lemaire.

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SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
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There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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