ARE WE OVERTHINKING THINGS TO DEATH?

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Someone working in horse racing described Twitter and receiving tweets to be a “distraction”. Of course, it is. Anything that makes you take your eye off the ball when at work is a distraction. At least for myself, Kate Beckinsale is a distraction.

Where was I…Hell, WhatsApp is a distraction. But we’re too polite to say, “Kindly stop sending asinine messages, or worse yet, yuck yuck ‘jokes’ that aren’t funny.”

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INSTA ONE MOMENT, GONE THE NEXT

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Difficult to believe, but not too long ago, it really mattered for some to show that they had more followers on Twitter than mere mortals. It seemed to validate their position in the pecking order of the world. It made them feel as if they were standing out from the rest. It was like being a Kardashian- but without the smarts to make billions out of being famous for doing nothing except being famous.

Fast forward to today. All those birds who flock together have migrated to Instagram. Zuck was there way before them. Waiting with open arms.

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MIX, STIR AND SERVE

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s about time management. But more about timing. Add to this what really inspires and motivates you to go out on a limb- and when- but with calculated thinking. Does the money matter? Money always matters. But there comes a time when it’s about “breaking from those chains that bind”. Leaving the Church Of Stupidity.

It’s like a marriage. If it’s not working out despite all the counselling and promises, it’s, yes, time. to move on. Time To Say Goodbye. Andreas Bocelli is singing about it right now.

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THE RETURN OF THE PETER PRINCIPLE

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s mind boggling just how many with absolutely zero idea about marketing and how marketing depends on the very best creative product for it to prove its effectiveness are in charge of…marketing. It’s been like this for too long. Maybe it’s just not a priority. Maybe accepting mediocrity says how far we’ve slipped down that totem pole of life’s priorities.

Some of us saw this happening even before “The Peter Principle” was published. The main takeaway from the book was how incompetence was actually promoted. Why? Different reasons. Perhaps it was a new business needing someone to add to a fledgling organisation chart and hired anyone who came with the right asking price? Usually, when this little product became a success, that “marketing” person was kept on because there was now an advertising agency involved to help them- and the product- move along.

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AS THE WORLD CHANGES, SO MUST HORSE RACING

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s been an interesting few weeks. Undertaking something new and ambitious on your own, funding it and taking all responsibility as to whether it soars with the eagles or hits the ground with the turkeys has been a daunting task.

It’s shown how much trying to produce the best creative product possible has changed- and not always for the better. How so often there’s that blur where the technology becomes the idea.

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BEING DON DRAPER

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

I won’t ever stop creating. Creating, especially, music, but more and more being drawn to what some might label “indie films”. These days, it seems there’s a need for everything to have labels. It seems to give something relevance. It’s like today’s mot de jour: Ping- as in, “Let me PING you something.” Ping? Really? Hipster talk? Not another plate of warmed over waffles and clich├ęs?

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THE NEW HONG KONG MIX. FOLLOW THE RECIPE AND STIR, HKJC…

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s tough explaining horse racing to non-believers. Or to sceptics. You know, those who have already labelled horse racing as “cruel” and make you riddled with guilt for enjoying the pastime. How horse racing is a guilty pleasure. Something that cannot be enjoyed without there being strings attached. Something to keep under wraps. That doesn’t always work out. One gets found out.

Guess it’s like music. Those who refuse to admit that they’re swimming against the tide and not embracing the singers, bands and songs that one is supposed to just to be accepted. It’s like movies, too. Did I enjoy “Bohemian Rhapsody” and remake of the remake of “A Star Is Born”? No. And cannot stomach the song “Shallow” just as much as never having been a Dead Head nor part of the Woodstock Generation. It’s called individuality. Freedom of choice. Don’t follow leaders and watch your parking meters.

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THE FEMALE SINGER IN ASIA: NEXT CAREER PORT OF CALL?

By Hans Ebert
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For those female artists in Asia who know that no matter how “mature” they might be that their pulling power at those huge and often way over the top ‘live’ concerts worth millions to them will always be there along with Star Appeal, especially at home and which might travel to markets nearby, international fame, no matter how small, eludes them.

Is this fame important to them? Not financially, but as part of their portfolio- part of enhancing their image, and that thing called face/pride, definitely. Maybe not much anymore as no one knows where music is heading and what’s in it for anyone other than coasting along and making that existing brand as relevant and expensive as it can be. Of course, one must first actually have a brand.

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HORSE RACING, “YOUNGER PEOPLE” AND THE GIFT OF GIVING

By Hans Ebert
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If someone who follows horse racing religiously and does the form, understands handicapping, track conditions, times, odds, track work etc, everything that follows below is not for you.

You’re what racing clubs put in the “hardcore” basket and say they know exactly your wants and needs and cater to all of these. Maybe.

Some might say that this is pretty narrow minded thinking- continuing to preach to the converted. But if this captive audience continues to make turnover tick and tock, why fix the wheel when it ain’t broke?

Why?

Well, coming from the music industry, and having seen this wheel fall off when music fans understood how to get music for free and saw the compact disc along with a music channel like MTV in its death throes- all those superficial VJs seeing their fifteen minutes of fame go up in flames was awful to watch- nothing is ever what it seems. Or goes according to plan. The consumer is always in the driver’s seat.

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FOR PETE’S SAKE, PETE…

By Hans Ebert
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Pete,

New horse races, bigger prize money, being disruptive to be competitive, bringing in more and more elitism to horse racing, playing another round of Game Of Thrones, fine. It’s your gig. Doesn’t bother me either way. But when you prattle on about “younger people” and horse racing…

“Younger people” is not some alien race, Pete. They’ve been around since the world was round.

All of us were once “younger people”- inquisitive, difficult, belligerent, demanding change, making change happen. And then we grew up. And as grown ups, it was felt there was a need to act like grown ups. Most failed miserably. Look around.

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