FOR PETE’S SAKE, PETE…

By Hans Ebert Visit Hans-Ebert.com Pete, New horse races, bigger prize money, being disruptive to be competitive, bringing in more and more elitism to horse racing, playing another round of Game Of Thrones, fine. It’s your gig. Doesn’t bother me either way. But when you prattle on about “younger people” and horse racing… “Younger people”Continue reading “FOR PETE’S SAKE, PETE…”

HAPPY WEDNESDAY: WHAT A STRANGE TRIP IT’S BEEN GETTING HERE

By Hans Ebert Visit Hans-Ebert.com It used to be only about the Beer Garden. It was actually a friend in horse racing from Melbourne who first told me about it. About its “vibe”. What more it might be. He had visited it during one of his HKIR pilgrimages and was, quite rightly, impressed with itsContinue reading “HAPPY WEDNESDAY: WHAT A STRANGE TRIP IT’S BEEN GETTING HERE”

WHAT IF? WHY NOT?

By Hans Ebert Visit Hans-Ebert.com How long is a ball of string? It’s always something going through my head when around experienced creative types with proven track records and being challenged to think differently. Come up with ideas. It forces one to be at the top of their game. It’s not the time to playContinue reading “WHAT IF? WHY NOT?”

WHAT’S COMING DOWN THE PIKE IN ONE SWIFT MOVEMENT?

By Hans Ebert Visit Hans-Ebert.com A friend in horse racing describes him as “the Winx of riders”. Another calls him “freakish”. A racing executive, one of the few I respect, teases me that “The Cult Of Moreira” has, at least to me, become “The Cult Of William Pike”. He doesn’t share what he thinks isContinue reading “WHAT’S COMING DOWN THE PIKE IN ONE SWIFT MOVEMENT?”

TIME FOR HORSE RACING TO GET REAL

By Hans Ebert Visit Hans-Ebert.com It’s like music festivals. There are so many around these days that music fans are spoilt for choice. There’s also a pecking order attached. The bigger the flapjacks appearing on the bill, the greater the magnet to be there. Very often just to say that you were there. An InstagramContinue reading “TIME FOR HORSE RACING TO GET REAL”

THE HKIJC AND ROLLING OUT A NEW RED CARPET

By Hans Ebert Visit Hans-Ebert.com In a rather sombre video to create an almost film noire mood for the upcoming Hong Kong Longines International Jockeys Championships, over what sounds like the soundtrack to “Taxi Driver”, appear the words, “Champions collide while darkness falls”. Easy chaps. And lighten up. One hopes no one collides with anyone.Continue reading “THE HKIJC AND ROLLING OUT A NEW RED CARPET”

THE HKJC COMES UP WITH A BEAUTY…

By Hans Ebert Visit Hans-Ebert.com Rightly or wrongly, the word “malaise” was used by me recently to describe the state of horse racing. Horse racing everywhere. This had nothing to do with the exploits of Winx, Enable, Cracksman, Beauty Generation, the brilliantly produced Cox Plate Day presentation for overseas consumption and the derring do inContinue reading “THE HKJC COMES UP WITH A BEAUTY…”

SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert Visit Hans-Ebert.com There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sellContinue reading “SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.”

THAT BEAUTY OF A RIDE BY DOUGLAS WHYTE (AND ABOUT WINNING OVER NEW FANS)

By Hans Ebert Visit Hans-Ebert.com “You missed the best ride I have seen by a jockey.” It was a message sent by someone relatively new to horse racing. A female in her late Twenties. French Chinese. A regular at a Happy Wednesday meeting. Someone met around three years ago for the first time at AdrenalineContinue reading “THAT BEAUTY OF A RIDE BY DOUGLAS WHYTE (AND ABOUT WINNING OVER NEW FANS)”

HORSE RACING: WHY THE BAR MUST CONTINUE TO BE RAISED

By Hans Ebert Visit Hans-Ebert.com Maybe it was the weather. The hard rain that lashed across the Flemington racetrack. Maybe it was a hard act to follow the superb Cox Plate Day. Maybe it was the lack of Winxmania. Maybe, like sex, the build up was more exciting than the main event. Maybe it wasContinue reading “HORSE RACING: WHY THE BAR MUST CONTINUE TO BE RAISED”