TIME FOR HORSE RACING TO GET REAL

By Hans Ebert
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It’s like music festivals. There are so many around these days that music fans are spoilt for choice. There’s also a pecking order attached. The bigger the flapjacks appearing on the bill, the greater the magnet to be there. Very often just to say that you were there. An Instagram moment.

Glastonbury, Ibiza, Roskilde- it’s about the music and the vibes and the people and the location. And in what is a downturn in the economy, it’s also about value and who provides music fans with more bangs for their buck. More of everything, please, but without that price tag to attend ever becoming exorbitant. Pricing out the good times.

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TIME TO LEAD AND NOT TO FOLLOW

By Hans Ebert
@hanseberthk
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Gawd knows where we went wrong, but we went wrong and many are still going wrong because they really think everything is going alright. Oh, but it’s not.

She is definitely not without her faults, but my daughter is grounded enough to know fact from fiction and has done extremely well for herself in the real world. She’s never yearned for fame, but has been successful with what she has achieved- tangibles and not this time wasting exercise of buying the illusion of fame- through hard work.

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AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…

By Hans Ebert
@hanseberthk
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Perhaps racing writers have realised by now that apart from being pigeonholed with this label, horse racing is a very specialised field. It’s also a very narrow one when it comes to readership. And like newspapers moving almost completely into the online world and hoping to be a subscriber-based product where content is king and competing for readership in a crowded information highway, it means being about diversity. Really diversifying.

Continuing to play a role in horse racing could mean looking at adding more strings to one’s bow. Just as Rock journalism suddenly disappeared after less than a decade, horse racing writers are most definitely needed, but newspaper editors and others will and have become more selective in who they use. And how. Many don’t know because it’s not a personal priority.

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WHAT’S EATING GILBERT GRAPE AND WHAT’S AFFECTING RACING IN AUSTRALIA?

By Hans Ebert
@hanseberthk
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“Horse racing in Australia is its own worst enemy”. I’ve been carrying these words with me now for over a week. They keep playing in my head with me thinking when’s all this going to end, where’s it going to crash and burn, when’s Humpty Dumpty going to be an omelette, how did it all become so much of everything, who’s minding the store…

During a recent whistle stop trip to Singapore and then to Sydney for business, I managed to meet up with a longtime friend in racing. He’s given up being in the game, but remains close to some youngsters coming up the ranks who he believes in. More importantly, he understands their need for counselling and mentoring to face what lies ahead. He’s seen it all before- all those one meets on the way up and the sudden lack of a safety net on the way down. As he put it, “That trip to hell is when you’re dancing with the devil because he’s the only company you have.”

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LEADERSHIP, TRUST ISSUES AND THE PRESENT AND FUTURE OF HORSE RACING

By Hans Ebert
@hanseberthk
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Instead of him working the room, some of us watched the room work the CEO of the HKJC on Wednesday. The room was the venue Adrenaline at Happy Valley racecourse and we were headed for the home stretch. The excellent band led by singer Jennifer Palor was performing a mix of old school and new school music and we waited to say our Hellos.

As is now part of his Happy Wednesday “schedule”, Winfried Engelbrecht-Bresges arrived after the last race had been run. Even CEOs need to chill out and just settle into the music being performed.

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RACING IN VICTORIA: #TIMESUP

By Hans Ebert
@hanseberthk
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When under attack, the best form of defence is to attack. This seems lost on Racing Victoria’s Dad’s Army that limps along licking its wounds even when the ship has sunk and Humpty Dumpty has become an omelette.

With someone having now made the time to produce a video lampooning the Aquanita scandal and which has gone “viral” by horse racing standards, the strategy seems to be about turning the udder cheek.

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