IF IT’S STARING YOU IN THE FACE, THAT’S THE ANSWER

By Hans Ebert
@HansEbertMusic
Visit: http://www.hans-ebert.com

Sometimes there’s a hit- not the kind where you’re smacked- staring you in the face, but for some reason, many being paid the Big Bucks to identify these are looking elsewhere. Again, it’s more proof of a world continuing to be dumbed down. But thinking it’s being smart.

One has to only look at social media and the silliness that goes on in this pretty faked up world. Forget the numbers that don’t add up. No, let’s not.

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SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
Visit Hans-Ebert.com

There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

Continue reading “SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.”

TIME TO LEAD AND NOT TO FOLLOW

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

Gawd knows where we went wrong, but we went wrong and many are still going wrong because they really think everything is going alright. Oh, but it’s not.

She is definitely not without her faults, but my daughter is grounded enough to know fact from fiction and has done extremely well for herself in the real world. She’s never yearned for fame, but has been successful with what she has achieved- tangibles and not this time wasting exercise of buying the illusion of fame- through hard work.

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IN SHORT SUPPLY: INSPIRATION AND IMAGINATION

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

Watching the recent spate of awards shows supposedly to acknowledge and celebrate the arts- films, film makers, actresses, actors- please, Natalie Portman, note that actresses were mentioned before actors- musicians, music etc etc, what one has been exposed to is a Hollywood made chain reaction of politics, sermons, self righteous indignation, and hashtags. What the hell was Hillary Clinton doing appearing at the Grammys? There’s Bruno Mars and then there’s Hills reading from the book “Fire And Fury”? Enormously stupid move.

Instead of taking a break from #MeToo and #TimesUp, these award shows have become another platform to pummel the senses with speeches and sideshows that often ring hollow as it is more of the same- the same old crocodile tears on the same background, the . same old same old with no answers, no solutions, and no answers to And now what? Time’s up is a nice enough term for a hashtag, and the message behind it, but surely it must be more? How is this hashtag and rah rah speeches from celebrities going to achieve what everyone hopes they achieve?

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