THE TROUBLE WITH UNSOCIABLE SOCIAL MEDIA

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

She said it. Someone young and an “influencer” like Selena Gomez finally said what some of us “oldsters” have been saying about social media for quite some time: How it cannot be a good place, especially for young minds to go and where they believe everything they read. It’s often the worst “home schooling” in these very troubled times. It’s no bridge over troubled waters. It’s often quicksand.

Many don’t know better. This is, after all, one of the first stops in their life. Their “grounding”. They really do believe everything they read- anything and everything from total strangers who are “experts” on everything. Celebrities who are unaware of the influence they have over their fans. Or simply don’t care. It’s nothing personal, it’s just business.

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ARE WE OVERTHINKING THINGS TO DEATH?

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Someone working in horse racing described Twitter and receiving tweets to be a “distraction”. Of course, it is. Anything that makes you take your eye off the ball when at work is a distraction. At least for myself, Kate Beckinsale is a distraction.

Where was I…Hell, WhatsApp is a distraction. But we’re too polite to say, “Kindly stop sending asinine messages, or worse yet, yuck yuck ‘jokes’ that aren’t funny.”

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INSTA ONE MOMENT, GONE THE NEXT

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Difficult to believe, but not too long ago, it really mattered for some to show that they had more followers on Twitter than mere mortals. It seemed to validate their position in the pecking order of the world. It made them feel as if they were standing out from the rest. It was like being a Kardashian- but without the smarts to make billions out of being famous for doing nothing except being famous.

Fast forward to today. All those birds who flock together have migrated to Instagram. Zuck was there way before them. Waiting with open arms.

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IF IT’S STARING YOU IN THE FACE, THAT’S THE ANSWER

By Hans Ebert
@HansEbertMusic
Visit: http://www.hans-ebert.com

Sometimes there’s a hit- not the kind where you’re smacked- staring you in the face, but for some reason, many being paid the Big Bucks to identify these are looking elsewhere. Again, it’s more proof of a world continuing to be dumbed down. But thinking it’s being smart.

One has to only look at social media and the silliness that goes on in this pretty faked up world. Forget the numbers that don’t add up. No, let’s not.

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SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
Visit Hans-Ebert.com

There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

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TIME TO LEAD AND NOT TO FOLLOW

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

Gawd knows where we went wrong, but we went wrong and many are still going wrong because they really think everything is going alright. Oh, but it’s not.

She is definitely not without her faults, but my daughter is grounded enough to know fact from fiction and has done extremely well for herself in the real world. She’s never yearned for fame, but has been successful with what she has achieved- tangibles and not this time wasting exercise of buying the illusion of fame- through hard work.

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IN SHORT SUPPLY: INSPIRATION AND IMAGINATION

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

Watching the recent spate of awards shows supposedly to acknowledge and celebrate the arts- films, film makers, actresses, actors- please, Natalie Portman, note that actresses were mentioned before actors- musicians, music etc etc, what one has been exposed to is a Hollywood made chain reaction of politics, sermons, self righteous indignation, and hashtags. What the hell was Hillary Clinton doing appearing at the Grammys? There’s Bruno Mars and then there’s Hills reading from the book “Fire And Fury”? Enormously stupid move.

Instead of taking a break from #MeToo and #TimesUp, these award shows have become another platform to pummel the senses with speeches and sideshows that often ring hollow as it is more of the same- the same old crocodile tears on the same background, the . same old same old with no answers, no solutions, and no answers to And now what? Time’s up is a nice enough term for a hashtag, and the message behind it, but surely it must be more? How is this hashtag and rah rah speeches from celebrities going to achieve what everyone hopes they achieve?

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