It’s really about listening and understanding the wants and needs of the customer. And let’s remember that the Customer Is Always Right. It was something drummed into those of us when in advertising. After all, it was the customer who kept all our clients in business…and which paid our salaries and provided a certain lifestyle.
These days in Hong Kong, the government has thrown their support behind the hospitality trade- financial support and everything possible to ensure that it makes a comeback. That it succeeds. And keeps succeeding.
Below is something I had forgotten I had written until someone sent it to me earlier today asking, What’s happening with CreateHK? What is, if anything?
Over a decade ago, Duncan Pescod, the government’s fluffy puffy boy, got on his high horse and announced a GLOBAL search for someone truly world class when it came to creativity and inspiring new local talent. This person was going to head up the uniquely named CreateHK.
We didn’t get Steven Spielberg. We didn’t even get Tori Spelling. We ended up with some bloke named Jerry Liu. “Jer” did his tour of duty and retired a reasonably wealthy man. What had he accomplished? Pretty much squat.
There are those days when you feel you’re in the middle of one of those trailers for a black and white movie where a manly voiceover would scream out things like, “MORE FEARFUL THAN FEAR ITSELF!” and “A CITY UNDER SIEGE!” and “WHERE IS BATMAN?”
What Hong Kong has been going through for over a year is its own rocky and wobblyhobby horror show- peaceful demonstrations that morphed into violence and split a city apart.
This is where I arrived by ship from Colombo at nine, was a stranger in a strange land called Hongkong, and thought nothing of living in a shoebox in North Point on the 27th floor with my parents, my aunt, uncle, cousin and grandmother.
This is where I took a Shaukiwan tram to Quarry Bay School, possibly the first “East Asian” to be accepted.
This is where I first faced racism- and beat that devil at his own game by being a good pupil- academically and in sports- if you call Rounders a sport.
Some people just can’t help being LOUD. And at the Champagne Bar of the Grand Hyatt, it was where many LOUD people congregated during HKIR week. Many from overseas. It was tough to take.
On Sunday, after the last race at Sha Tin had been run and horse racing’s “Woodstock Generation” was heading home came a booming voice how Hong Kong racing had “found its mojo again.” Maybe it had. Maybe it was just hiding. Often, it’s all about timing. Whatever.
First things first…It might have been drizzling, but Irish eyes were smiling. This was when young Colin Keane, champion rider of Ireland, ran away with the first leg of the 2018 Longines International Jockeys’ Championship. Literally ran away with the race.
Despite drawing the outside barrier- supposedly not exactly ideal on the very tight Happy Valley track, especially over the 1000 metres of the race- Keane patiently allowed his mount to find its feet and the John Size trained Special Stars won eased down.
How long is a ball of string? It’s always something going through my head when around experienced creative types with proven track records and being challenged to think differently. Come up with ideas. It forces one to be at the top of their game. It’s not the time to play a hand with Jack high and pray to hell it’s high enough.
It happened last weekend in Sentosa at a Think Tank session comprising a couple of people in music, a few from technology, others in marketing aka “social media”, and sports and sponsorship marketing and management. No HR people needed. No need for those who have a new idea every nanu second and hope something sticks.
Of course, we’re creatures who are riddled with quirks- like petty annoyances that have to do with, well, stupidity. A particular peeve is hearing someone say, “it’s raining outside”. Of course, it must be raining “outside”. When does it ever rain inside? Anyway, it’s been raining outside most of the day. More rain is forecast. For outside. On, by the way, what would have been Bruce Lee’s 78th birthday. Maybe the sky’s crying for Bruce and Brandon.
Today’s also a Happy Wednesday at Happy Valley racecourse. Some enjoy hanging out at the Beer Garden and singing and dancing in the rain. Everyone has their own bouts of weirdness. Maybe some will still be celebrating what would have yesterday been the 76th birthday of Jimi Hendrix. We sure don’t consume music like we used to when music kept that long train running. That’s for sure. That long train has been derailed. Even The Marathon Man has stopped running. Still, great music by great musicians live on. It keeps us honest. To ourselves.