FOR PETE’S SAKE, PETE…

By Hans Ebert Visit Hans-Ebert.com Pete, New horse races, bigger prize money, being disruptive to be competitive, bringing in more and more elitism to horse racing, playing another round of Game Of Thrones, fine. It’s your gig. Doesn’t bother me either way. But when you prattle on about “younger people” and horse racing… “Younger people”Continue reading “FOR PETE’S SAKE, PETE…”

AND SILVESTRE THE BRAZILIAN CAT RAN AWAY WITH THE SPOON…AND THE 2018 HONG KONG INTERNATIONAL JOCKEYS CHAMPIONSHIP

By Hans Ebert Visit Hans-Ebert.com First things first…It might have been drizzling, but Irish eyes were smiling. This was when young Colin Keane, champion rider of Ireland, ran away with the first leg of the 2018 Longines International Jockeys’ Championship. Literally ran away with the race. Despite drawing the outside barrier- supposedly not exactly idealContinue reading “AND SILVESTRE THE BRAZILIAN CAT RAN AWAY WITH THE SPOON…AND THE 2018 HONG KONG INTERNATIONAL JOCKEYS CHAMPIONSHIP”

HAPPY WEDNESDAY: WHAT A STRANGE TRIP IT’S BEEN GETTING HERE

By Hans Ebert Visit Hans-Ebert.com It used to be only about the Beer Garden. It was actually a friend in horse racing from Melbourne who first told me about it. About its “vibe”. What more it might be. He had visited it during one of his HKIR pilgrimages and was, quite rightly, impressed with itsContinue reading “HAPPY WEDNESDAY: WHAT A STRANGE TRIP IT’S BEEN GETTING HERE”

HAVE A HAPPY WEDNESDAY AND ‘SCUSE ME WHILE I KISS THE SKY…

Of course, we’re creatures who are riddled with quirks- like petty annoyances that have to do with, well, stupidity. A particular peeve is hearing someone say, “it’s raining outside”. Of course, it must be raining “outside”. When does it ever rain inside? Anyway, it’s been raining outside most of the day. More rain is forecast.Continue reading “HAVE A HAPPY WEDNESDAY AND ‘SCUSE ME WHILE I KISS THE SKY…”

GET BACK TO WHERE YOU ONCE BELONGED

By Hans Ebert Visit Hans-Ebert.com There’s that opening chord to “Hard Days Night”. That “naughty chord”. Some of us are still trying to figure it out. Same with the chords to many of their other songs. Being left handed, McCartney tuned his guitar differently. Strung his strings “upside down”. Was this how he was seeminglyContinue reading “GET BACK TO WHERE YOU ONCE BELONGED”

THE HKJC AND ITS OWN PROJECT: RUNWAY

By Hans Ebert Visit Hans-Ebert.com Too often they get lost in the shuffle. Lost in the column inches and tweets and talk and innuendos given to the the current jockey merry-go-round. But this season in particular, the equine talent in Hong Kong has never been better. Never has there been a better crop. They’ve comeContinue reading “THE HKJC AND ITS OWN PROJECT: RUNWAY”

HORSE RACING AND THE UPHILL TASK OF WINNING OVER THOSE “YOUNGER PEOPLE”

By Hans Ebert Visit Hans-Ebert.com Those with zero knowledge about advertising and marketing and not knowing the difference between promotions, marketing and PR talking about how something or another is “reaching younger people” always sets off alarm bells. Especially when this something or another has nothing in it for them. Those “younger people”. Like horseContinue reading “HORSE RACING AND THE UPHILL TASK OF WINNING OVER THOSE “YOUNGER PEOPLE””

HORSE RACING, CRAZY RICH ASIANS AND JUMPING INTO THE GREAT UNKNOWN

By Hans Ebert Visit Hans-Ebert.com It’s about understanding what makes anyone come horse racing, especially in this day and age where so many have a buffet of leisure activities available to them 24/7. It’s a complex question to answer to get one’s head around. And even if answered, there are more questions to answer. InquisitiveContinue reading “HORSE RACING, CRAZY RICH ASIANS AND JUMPING INTO THE GREAT UNKNOWN”

WHY HONG KONG NEEDS A HAPPY WEDNESDAY

By Hans Ebert Visit Hans-Ebert.com It’s always good to prove the sceptics wrong. It happened in a small way in Hong Kong on Wednesday. That it happened at a racetrack made it even more special. Maybe it wasn’t such a small deal after all. It was at Happy Valley racecourse and the first Happy WednesdayContinue reading “WHY HONG KONG NEEDS A HAPPY WEDNESDAY”

HONG KONG RACING AND ITS COMING ATTRACTIONS

By Hans Ebert Visit Hans-Ebert.com In every industry it’s about expanding the customer base. Retaining the current market and expanding it. Always expanding it. It’s business 101. Marketing 101. Do those in leadership roles in horse racing lose sight of this? And its importance? Too often. And the racing media? How does it help spreadContinue reading “HONG KONG RACING AND ITS COMING ATTRACTIONS”