SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert Visit Hans-Ebert.com There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sellContinue reading “SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.”

TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?

By Hans Ebert Visit Hans-Ebert.com It was fun while it lasted. Twitter, that is. Was it only just a year ago that many in horse racing were merrily twittering away? Everything in moderation, we were taught, but all that went out the window. Everyday was tweeter than the tweet tweeted the day before. Had itContinue reading “TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?”

TWITTERING AND SOME SUGGESTIONS FOR HAPPY VALLEY TONIGHT

By Hans Ebert Visit Hans-Ebert.com While those who make a study of such things- and count us amongst them- wonder about the sudden drop in almost one fell swoop of being on Twitter by many in horse racing, races are still being run and right at the bottom are not tips per se, but onlyContinue reading “TWITTERING AND SOME SUGGESTIONS FOR HAPPY VALLEY TONIGHT”

TIME TO LEAD AND NOT TO FOLLOW

By Hans Ebert @hanseberthk Visit Hans-Ebert.com Gawd knows where we went wrong, but we went wrong and many are still going wrong because they really think everything is going alright. Oh, but it’s not. She is definitely not without her faults, but my daughter is grounded enough to know fact from fiction and has doneContinue reading “TIME TO LEAD AND NOT TO FOLLOW”

AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…

By Hans Ebert @hanseberthk Visit Hans-Ebert.com Perhaps racing writers have realised by now that apart from being pigeonholed with this label, horse racing is a very specialised field. It’s also a very narrow one when it comes to readership. And like newspapers moving almost completely into the online world and hoping to be a subscriber-basedContinue reading “AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…”

IN SHORT SUPPLY: INSPIRATION AND IMAGINATION

By Hans Ebert @hanseberthk Visit Hans-Ebert.com Watching the recent spate of awards shows supposedly to acknowledge and celebrate the arts- films, film makers, actresses, actors- please, Natalie Portman, note that actresses were mentioned before actors- musicians, music etc etc, what one has been exposed to is a Hollywood made chain reaction of politics, sermons, selfContinue reading “IN SHORT SUPPLY: INSPIRATION AND IMAGINATION”

HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING

By Hans Ebert @hanseberthk Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its faults, it’s somewhere with small pockets of beauty and intelligence and the chance to escapeContinue reading “HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING”

WHOA! THAT’S TOO MUCH INFORMATION AND CLUTTER, FACEBOOK!

By Hans Ebert @hanseberthk Governments need to act to stop tech giants such as Facebook and Google dominating https://t.co/ELgRPSXL43 — The Economist (@TheEconomist) December 25, 2017 Everyone around is singing “Last Christmas” and “We Wish You A Merry Christmas.” I look around and see what I have seen for the last three three years: thoseContinue reading “WHOA! THAT’S TOO MUCH INFORMATION AND CLUTTER, FACEBOOK!”

GET REAL, HONG KONG! PLEASE!

By Hans Ebert @hanseberthk I’ve been telling as many people in Hong Kong as possible recently how I wish I could bottle the city and take it to places like Tokyo, Amsterdam, perhaps Taipei, Copenhagen, certain parts of Melbourne, but away from the usual suspects in horse racing, and if one can stand the pollution,Continue reading “GET REAL, HONG KONG! PLEASE!”