TWITTER AND HORSE RACING: HAS IT RUN ITS COURSE?

By Hans Ebert
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It was fun while it lasted. Twitter, that is. Was it only just a year ago that many in horse racing were merrily twittering away? Everything in moderation, we were taught, but all that went out the window. Everyday was tweeter than the tweet tweeted the day before. Had it become a priority in life? Tweeting?

Amongst the jockeys, those most busy on Twitter were probably the Iron Man- Neil Callan, the Zac Attack, Brenton Avdulla, Blake Shinn and Tommy Berry.

Today? Most, like Peter V’landys, The Man From The North, who joined the Twitterverse during the early days of “his” beloved Everest “concept”, seem to have withdrawn. Or at least become more selective about with whom they “engage”. Others think it’s a waste of time. An unnecessary distraction when there’s real work to be done in the real world.

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TWITTERING AND SOME SUGGESTIONS FOR HAPPY VALLEY TONIGHT

By Hans Ebert
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While those who make a study of such things- and count us amongst them- wonder about the sudden drop in almost one fell swoop of being on Twitter by many in horse racing, races are still being run and right at the bottom are not tips per se, but only what we like at today’s Carnivale of Actione at another Happy Wednesday. But Twitter? Hmmmm.

While Twitter will always attract those with an opinion, especially regarding the ebb and flow of politics led by the daily Trumpeting while there will always be tweets featuring cats, other cute animals, the sayings of online life coaches and some genuinely relevant news, other than those who’ve been tweeting away about the same things for the last 5-6 years, there’s a hush out there from the rest of the racing community.

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TIME TO LEAD AND NOT TO FOLLOW

By Hans Ebert
@hanseberthk
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Gawd knows where we went wrong, but we went wrong and many are still going wrong because they really think everything is going alright. Oh, but it’s not.

She is definitely not without her faults, but my daughter is grounded enough to know fact from fiction and has done extremely well for herself in the real world. She’s never yearned for fame, but has been successful with what she has achieved- tangibles and not this time wasting exercise of buying the illusion of fame- through hard work.

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AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…

By Hans Ebert
@hanseberthk
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Perhaps racing writers have realised by now that apart from being pigeonholed with this label, horse racing is a very specialised field. It’s also a very narrow one when it comes to readership. And like newspapers moving almost completely into the online world and hoping to be a subscriber-based product where content is king and competing for readership in a crowded information highway, it means being about diversity. Really diversifying.

Continuing to play a role in horse racing could mean looking at adding more strings to one’s bow. Just as Rock journalism suddenly disappeared after less than a decade, horse racing writers are most definitely needed, but newspaper editors and others will and have become more selective in who they use. And how. Many don’t know because it’s not a personal priority.

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IN SHORT SUPPLY: INSPIRATION AND IMAGINATION

By Hans Ebert
@hanseberthk
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Watching the recent spate of awards shows supposedly to acknowledge and celebrate the arts- films, film makers, actresses, actors- please, Natalie Portman, note that actresses were mentioned before actors- musicians, music etc etc, what one has been exposed to is a Hollywood made chain reaction of politics, sermons, self righteous indignation, and hashtags. What the hell was Hillary Clinton doing appearing at the Grammys? There’s Bruno Mars and then there’s Hills reading from the book “Fire And Fury”? Enormously stupid move.

Instead of taking a break from #MeToo and #TimesUp, these award shows have become another platform to pummel the senses with speeches and sideshows that often ring hollow as it is more of the same- the same old crocodile tears on the same background, the . same old same old with no answers, no solutions, and no answers to And now what? Time’s up is a nice enough term for a hashtag, and the message behind it, but surely it must be more? How is this hashtag and rah rah speeches from celebrities going to achieve what everyone hopes they achieve?

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HOW SOCIAL MEDIA IS STUNTING THE GROWTH OF HORSE RACING

By Hans Ebert
@hanseberthk

Recently, more and more people following the world of horse racing are taking sabbaticals from social media, mainly Twitter. Some never come back, Why? In order to return to the real world. Even with all its faults, it’s somewhere with small pockets of beauty and intelligence and the chance to escape from relentless stupidity, triviality and where the terminally needy have found somewhere to belong. Twitter is like an old Barbra Streisand song about people needing people. The difference is that it’s an often irrelevant world that doesn’t really exist nor brings us human beings closer together.

The problem with whether being on Twitter or Facebook is that many of these people who are part of this social media community- and usually hiding behind pseudonyms thinking they can’t be found out, and authorities on everything and everyone and damned be if one were to disagree with them- appear on your timeline, meaning one cannot help but read their Wikipedia knowledge and self obsessed tripe. This creates a chain reaction of negativity.

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WHOA! THAT’S TOO MUCH INFORMATION AND CLUTTER, FACEBOOK!

By Hans Ebert
@hanseberthk

Everyone around is singing “Last Christmas” and “We Wish You A Merry Christmas.” I look around and see what I have seen for the last three three years: those who have paid to attend some “festive gathering” insisting to themselves that they’re going to have a good time. Maybe some are. Me, I’m weighing out the pros and cons of leaving Facebook. If I jump ship, this would be the fifth time though an ex live-in who thought she had figured out a successful escape plan quickly realised that like that line in Hotel California, you can check out anytime you want, but you can never leave. You might have bolted, but you’re still there like the ghost of Christmas past.

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GET REAL, HONG KONG! PLEASE!

By Hans Ebert
@hanseberthk

I’ve been telling as many people in Hong Kong as possible recently how I wish I could bottle the city and take it to places like Tokyo, Amsterdam, perhaps Taipei, Copenhagen, certain parts of Melbourne, but away from the usual suspects in horse racing, and if one can stand the pollution, Beijing and Shanghai. Why? To try and bring Hong Kong’s mojo back- that is if it ever had a mojo. To see where and why it’s lost the plot and needs to start all over again with a new mindset. Seriously now…

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THE UNREALITIES OF SOCIAL MEDIA

By Hans Ebert
@hanseberthk

If it wasn’t for the fact that it’s part of my job responsibilities and being paid quite nicely to be part of it, I would just press delete and detonate my presence on social media. And more and more, it’s all too obvious that I am not the only one considering doing this.

Friends are closing their Facebook and Twitter accounts as the initial thrill is gone. Seeing way too many nobodies trying to be somebody when no one cares is aggro no one needs in an already aggressive world getting angrier and full of hate every day. Keyboard warriors forcing themselves to be heard above the rest of the din don’t help.

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