SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.

By Hans Ebert
Visit Hans-Ebert.com

There was a time not really that long ago though time often flies on unexpected wings at a worldwide music conference in Munich when us executives listened to a panel of young Facebook execs explain how we could use the social media platform- very new at the time- to sell more music. To work closer with music fans. Introduce new music much more cost effectively. And with more pinpoint accuracy. How MySpace was finished. But never ever thinking that this thing called “social media” would get off the ground, we never listened.

Ignorance and arrogance came into play and most of us saw their presentation as a break to grab some chocolate muffins and chat up one of the Facebookers.

We -the music industry- had successfully sued illegal file sharing site Napster and co founders Sean Parker and Shawn Fanning and believed that nothing was going to change our world. The six star lifestyle was going to continue. So much for that dream.

Continue reading “SOCIAL MEDIA: HOW EFFECTIVELY IS HORSE RACING USING IT? REALLY.”

LET’S HEAR IT FOR HONG KONG’S LOCAL HEROES!

By Hans Ebert
Visit Hans-Ebert.com

Douglas Whyte was the first person to bring him to my attention. It was about eight years ago. “This kid is very good,” said the champion South African rider. “He’s got great hands and certainly has potential. My only concern is that he’s already a tall boy. This might work against him.” It hasn’t.

During the off season, the HKJC sent now 30 year old Derek Leung to France to gain more experience by working for the great trainer Andre Fabre. One understands that Fabre, too, commented on the Hong Kong born rider’s hands. He also mentioned the rider’s attitude. Positive and always willing to learn.

Continue reading “LET’S HEAR IT FOR HONG KONG’S LOCAL HEROES!”

I MISSED OUT ON GETTING LAID BECAUSE OF HORSE RACING

By Hans Ebert
@hanseberthk

In how many awards shows do the best actually win? How many Oscars, Grammys, Golden Globes and Emmys have got it all wrong with awards going to the wrong people and others being snubbed? How many times was the brilliant Al Pacino passed over for an Oscar before receiving one almost as an apology for hitover-the-top performance in “The Scent Of A Woman”? In this #MeToo year, the Academy Awards have decided to pass on actor James Franco.

Arrogate being named this week as Longines World’s Best Racehorse Horse by being the highest rated racehorse have many up in arms. But what’s done is done and who’ll remember any of this tomorrow? Anyone remember Oprah’s #TimesUp speech at the Golden Globes that trended for around six hours last week?

Continue reading “I MISSED OUT ON GETTING LAID BECAUSE OF HORSE RACING”