THE IMPORTANCE OF LOR AND ORDER

By Hans Ebert
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While Zac Purton chills out somewhere serving out the rest of his enforced holiday aka three day suspension, Silvestre de Sousa and Karis Teetan are apparently bobbing up and down to keep their rides on Dark Dream and Perfect Match, respectively.

Both riders were deputising for Purton at Sha Tin on Sunday, both won and both gallopers, especially the Frankie Lor trained Dark Dream, look like going to the uppermost of the toppermost, Johnny.

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AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…

By Hans Ebert
@hanseberthk
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Perhaps racing writers have realised by now that apart from being pigeonholed with this label, horse racing is a very specialised field. It’s also a very narrow one when it comes to readership. And like newspapers moving almost completely into the online world and hoping to be a subscriber-based product where content is king and competing for readership in a crowded information highway, it means being about diversity. Really diversifying.

Continuing to play a role in horse racing could mean looking at adding more strings to one’s bow. Just as Rock journalism suddenly disappeared after less than a decade, horse racing writers are most definitely needed, but newspaper editors and others will and have become more selective in who they use. And how. Many don’t know because it’s not a personal priority.

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WHY IT’S GOT TO BE MUCH MORE THAN SOME SONGS AND LOOKING AT THE CHINA ENTERTAINMENT MARKET WITH THOSE WHO REALLY KNOW IT

By Hans Ebert
@hanseberthk
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Writing this with a repeat of Britain’s Got Talent flickering in the background and some random Spotify Playlist playing what could be described as “coffee shop music” while thinking about one particular well-known name dropping music blogger who is clueless about the world outside of America writing incessantly about embracing new technology and The New, but then goes on and on about the need for artists to tour and how touring gave the Grateful Dead their loyal Deadheads shows just how unfocused, hypocritical and confusing trying to make a career out of music has become. All the excitement and enthusiasm seems to have been sucked out and replaced with bland clutter and speaking in the vagaries of circles.

Trying to make a livelihood out of music today is almost an impossibility. Or so it seems. To those who’ve worked in music companies run as successful businesses by visionaries like Ahmet Ertegun and Chris Blackwell and grown up watching, and even getting to know, unknown artists become legends, it’s easy to come across being know-it-all windbags and dreadful bores in the process.

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TIME FOR A REALITY CHECK

By Hans Ebert
@hanseberthk
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It’s about priorities- and finding them again and then, when they are found, the realisation that these are priorities to you and maybe not to everyone else. It’s about being more exclusive and with no need to run with the pack, especially those “met” in the sleepy hollow of the online world who suck you in and lead you down that rabbit hole of nothingness where many live or are stuck.

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HORSE RACING, YOU HAVE A PROBLEM

By Hans Ebert
@hanseberthk
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It was a tweet sent out from here recently and after the races at Sha Tin half in jest. But also in all seriousness. It was about how horse racing needs a Roger Federer if it’s ever going to be more than what it is today.

Today is an important word, because today isn’t yesterday and nothing can afford to be stuck in the past as there’s so much of everything today and easy access to a buffet of choices called-wait for it- competition. So much competition for the same consumer dollar. Often, many in horse racing seem to think they’re the only game in town and not having really thought through what it takes to be in the game.

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