THE FEMALE SINGER IN ASIA: NEXT CAREER PORT OF CALL?

By Hans Ebert
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For those female artists in Asia who know that no matter how “mature” they might be that their pulling power at those huge and often way over the top ‘live’ concerts worth millions to them will always be there along with Star Appeal, especially at home and which might travel to markets nearby, international fame, no matter how small, eludes them.

Is this fame important to them? Not financially, but as part of their portfolio- part of enhancing their image, and that thing called face/pride, definitely. Maybe not much anymore as no one knows where music is heading and what’s in it for anyone other than coasting along and making that existing brand as relevant and expensive as it can be. Of course, one must first actually have a brand.

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ALGORITHMS IS NOT MUSIC, OK?

By Hans Ebert
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Let’s try to make some sense out of all this. Or at least find solutions. We know the problems. One major problem: Unless a (Sir) Lucian Grange, or a Simon Cowell, Jimmy Iovine, Jay-Z, perhaps Daniel Ek- or any of the other big Poohbahs in the music business- and those established artists who were complete unknowns with no direction of home until plucked from obscurity by those with the intuitive A&R skills to hear something special in their music, many very good artists fell through the cracks. Or else didn’t become as big as they should have.The band Low Millions come to mind. And Athlete. Starsailor. Placebo. Moriarty.

So many great talent from Denmark led by Nephew.

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MUSIC: NEXT STOP: ASIA

By Hans Ebert
@hanseberthk
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When one of the very very very few people you respect and with a globally proven track record writes to say, “The music industry has never been in such a mess”, one not only listens, there’s a certain sense of vindication- that what you have been saying and questioning for years isn’t just talk from Sleepy Hollow and how so many have allowed themselves to be bamboozled for so long that they’re utterly burnt out, desperately clutching at straws and believing this is taking them somewhere. Please.

Social media might be a nice place to show off that you’ve made yourself a nice salad and show some happy snaps from a holiday, but as platforms to market and sell music, especially if an unknown, please don’t embarrass yourself by uploading mawkish self-promotional jive on Facebook and Instagram even if you’re wearing a hibiscus behind your ear and wobbling trying to stay in tune. All this does is highlight the terminal deficiencies when it comes to having actual talent.

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