ALWAYS BE A MUSIC FAN. BUT IF IN THE BUSINESS OF MUSIC, MAKE IT WORK FOR YOU.

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

Sure, as a dyed-in-the-wool music fan, i enjoy the occasional dose of musical nostalgia as much as the next wistful person. But if still involved in being in music as a business and making music, being shackled to Yesterday and producing and producing, there’s always that inner voice asking, But producing for what? Where’s this tonnage of Whats leading? Down the long and winding road with all the other Nowhere Men?

Yes, the Beatles are timeless and there were some classic records made. But those Swinging Sixties and Woodstock and Monterey have often glamourised the pretty mediocre.

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WHAT DOES IT ALL MEAN? WHAT’S MUSIC SAYING TO YOU

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

It probably started with Chris Cornell: Slowing down an uptempo song and giving it a new twist just as he did with his amazing version of “Billie Jean”.

Michael Jackson and producer Quincy Jones had given the world a slice of slick, danceable pop aided by a hugely important music video during those early days of MTV which helped enormously in breaking a black artist into the mainstream consciousness when Sony Chairman at the time- Walter Yetnikoff, below, played hardball with the new music channel: Put “Billie Jean” on Heavy Rotation or else you don’t get any other video by Sony artists- Springsteen, Journey, Billy Joel, Cindi Lauper etc etc.

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