TANGLED UP IN BLUE WITH DYLAN AND TRUMP

By Hans Ebert
@hanseberthk

There’s something karmic about Bob Dylan winning the Nobel Prize for Literature at a time when the world- not just America, but the world- is seeing the all-too-sudden emergence of Donald Trump, Presidential candidate.

Once dismissed as a shuck and jive celebrity and dubious businessman who was never going to get far in American politics, he is still very much here while some have disappeared and others are trying to distance themselves from him. He’s taken over centre stage and is enjoying playing the thug, the schoolyard bully, the narcissist, the menace, liar, cheat, and boastful misogynist and mongrel.

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THE HONG KONG JOCKEY CLUB CREATES A NEW TYPE OF RECORD

In an age where the success of anything is based largely on Views and Likes, reach, awareness, and the immediacy of the message through social media plus how creatively one uses every online delivery platform available to maximum effect, the Hong Kong Jockey Club just might have created a bit of history for a racing club with the latest video for its Happy Wednesday brand.

At last count, the accompanying video for the song, “We’re Having A Wednesday”, was over 100,000 views on YouTube- and achieved in a little over a week. Not even music companies gain this type of traction for some of the videos for their artists. For a horse racing club to reach these numbers in around only three weeks shows that if one “builds” the right product, they- the millennials, especially,- will come racing- and on a regular basis to the unique setting of Happy Valley Racecourse with its main venues – The Beer Garden and Adrenaline- bringing non-stop entertainment and interactivity between the races through a constantly evolving product.

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THE MISNOMER THAT IS CREATEHK AND ITS LOST LEADER JERRY LIU

By Hans Ebert
@hanseberthk

While trying to shake off memories of the circus that was the second debate between the two clowns in the running to be next President of the United States, wondering how CNN and Fox News could have such wildly different views as to who was winning- Crooked Hillary or the menacing figure of schoolyard bully King Donaldo- and lazily channel surfing, the remote control ended up on Straight Talk, the public affairs programme on HKTVB hosted by a strangely subdued Michael Chugani.

The usually vociferous Chugani was probably tuning out listening to his guest- the low key and deadly dull Jerry Liu, head of the equally low key and deadly dull government organism ironically named CreateHK.

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HAPPY BELATED BIRTHDAY, JOHN LENNON, PETER SELLERS, AND WHAT WOULD THEY MAKE OF CROOKED HILLARY AND TRUMP THE CHUMP?

By Hans Ebert
@hanseberthk

Depending on where you are in the world, today, October 9, would have been John Lennon’s 76th birthday. Actor Peter Sellers, also a Libran, was born on September 27. Both are men whose body of work, and who, through chance meetings and interviews, shaped my life- for better or worse.

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SO THEY SAY IT’S YOUR BIRTHDAY

By Hans Ebert
@hanseberthk

It was my birthday yesterday, and as usual, she called to wish me Happy Birthday. But did she really mean it? You tend to think she doesn’t, and flip it off as her Christian politeness and just two hollow words that lead nowhere except for the awkwardness. “Hi, Happy Birthday!” Thanks. And now what? Where’s it leading? Nowhere new. It’s just one of those necessary niceties of life. At this juncture in my life, it’s unnecessary.

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ROLLING STONE IN ASIA: IS IT HEADING IN THE RIGHT DIRECTION?

By Hans Ebert
@hanseberthk

Back in the day- and these days, more and more of us are going back to those days because, well, it was where everything that actually meant anything, especially music- Rock fans couldn’t wait to get their hands on the latest issue of Rolling Stone. There was Crawdaddy, Creem and the Village Voice, but when in 1967 Jann Wenner published Rolling Stone working out of a warehouse in San Francisco, it took journalism- Rock journalism up a notch. If the Beatles were more popular than Jesus, then Rolling Stone was the bible.

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OPENING THE DOOR TO SUITE 1616

By Hans Ebert
@hanseberthk

“Aiiyah, I know Mr Hans. Not like before. Very much boring.” It was a longtime staffer at the Grand Hyatt hotel in Hong Kong agreeing with me when I told him I had to flee the hotel’s Champagne Bar after suffering from an acute attack of terminal boredom coupled with major depression to see what was such a popular meeting place with a loyal group of regulars become more like Le Rue Morgue and shunned with everyone looking for greener pastures. But these days, greener pastures almost everywhere in the world are more of a whiter shade of pale. And listening to all the reminiscing about the “good old days” is as maudlin as hearing Mary Hopkin sing how “Those Were The Days”. What the hell happened to Mary Hopkin, anyway? And the good old days? What happened to just about everything that made living easy and the cotton high?

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BACK TO THE BASICS

By Hans Ebert
@hanseberthk

It’s the technique not the idea. It’s something my mentor in advertising- Keith Reinhard- used to make all his creative directors understand, especially during a time when when the art director was more interested in how “beautiful” a print ad should look like and the copywriter was asked to shorten the headline to fit the layout. It was also the time when there was an almost overnight generation of commercials directors and editors who, so influenced by MTV, wanted television commercials to look like music videos.

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“WE’RE HAVING A HAPPY WEDNESDAY” SINGS MELBOURNE-BASED JIMMY CUPPLES

Each new racing season, the HKJC’s successful Happy Wednesday brand that comes alive at Happy Valley Racecourse in Hong Kong keeps evolving. This season will be no exception with a new song especially composed and recorded for these Happy Wednesday nights. But this new track is different in that it was recorded in Melbourne and features session singer and recent contestant on The Voice Australia Jimmy Cupples, pictured below.

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