By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
Someone working in horse racing described Twitter and receiving tweets to be a “distraction”. Of course, it is. Anything that makes you take your eye off the ball when at work is a distraction. At least for myself, Kate Beckinsale is a distraction.
Where was I…Hell, WhatsApp is a distraction. But we’re too polite to say, “Kindly stop sending asinine messages, or worse yet, yuck yuck ‘jokes’ that aren’t funny.”
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
Difficult to believe, but not too long ago, it really mattered for some to show that they had more followers on Twitter than mere mortals. It seemed to validate their position in the pecking order of the world. It made them feel as if they were standing out from the rest. It was like being a Kardashian- but without the smarts to make billions out of being famous for doing nothing except being famous.
Fast forward to today. All those birds who flock together have migrated to Instagram. Zuck was there way before them. Waiting with open arms.
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
“No, man, please. I really don’t wanna see it or talk about it.” It was a friend telling another friend about something or another he had found on someone we vaguely know on social media. Why did it matter? “But the huge numbers here are bullsh*t”, continued the other friend. “They’re not legit. They’re all private accounts with no previous posts!” Why did this matter?
I sat there and thought about that saying how there’s no such thing as bad publicity. Remember that? These days?
Maybe too many of us have way too much time on our hands and which is why we continue to feed the social media beast.
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
It’s about time management. But more about timing. Add to this what really inspires and motivates you to go out on a limb- and when- but with calculated thinking. Does the money matter? Money always matters. But there comes a time when it’s about “breaking from those chains that bind”. Leaving the Church Of Stupidity.
It’s like a marriage. If it’s not working out despite all the counselling and promises, it’s, yes, time. to move on. Time To Say Goodbye. Andreas Bocelli is singing about it right now.
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
It’s mind boggling just how many with absolutely zero idea about marketing and how marketing depends on the very best creative product for it to prove its effectiveness are in charge of…marketing. It’s been like this for too long. Maybe it’s just not a priority. Maybe accepting mediocrity says how far we’ve slipped down that totem pole of life’s priorities.
Some of us saw this happening even before “The Peter Principle” was published. The main takeaway from the book was how incompetence was actually promoted. Why? Different reasons. Perhaps it was a new business needing someone to add to a fledgling organisation chart and hired anyone who came with the right asking price? Usually, when this little product became a success, that “marketing” person was kept on because there was now an advertising agency involved to help them- and the product- move along.
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
R.I.P. Scott Walker – NEWS AV CLUB
To most of our friends, he just wasn’t cool enough. Actually, they weren’t cool enough. After all, we were in the midst or remnants of the British Beat Boom. But my best friend Steve and I were busy discovering and, I guess, trying to find ourselves in the process while creating our own individual soundtracks to our lives. Steve’s was short-circuited.
In the midst of the trips that became more and more frequent, for myself, to Camelot and always coming up with the number 12 and how Jesus, King Arthur and Julius Caesar were and are the same person- 12 followers, each betrayed by their most loyal, different shaped tables, always a strong woman behind them- came this voice singing “Make It Easy On Your Self.”
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
It’s been an interesting few weeks. Undertaking something new and ambitious on your own, funding it and taking all responsibility as to whether it soars with the eagles or hits the ground with the turkeys has been a daunting task.
It’s shown how much trying to produce the best creative product possible has changed- and not always for the better. How so often there’s that blur where the technology becomes the idea.
Continue reading “AS THE WORLD CHANGES, SO MUST HORSE RACING”
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
If Waikuku doesn’t win the HK Derby, someone close to me won’t be happy. And as misery loves company, this will mean sharing the disappointment and and going out for dinner sure to be a downbeat and hardly a fifty shades of grey evening.
This is why, I want Waikuku to win. This is my emotional attachment to the horse. Knowing how much winning this race means to her- her favourite horse racing in Hong Kong- and how it might spice up the relationship. One lives in hope.
Continue reading “THE HK DERBY AND A MYSTIC JOURNEY FOR THE GOOD OF HORSE RACING”
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
I won’t ever stop creating. Creating, especially, music, but more and more being drawn to what some might label “indie films”. These days, it seems there’s a need for everything to have labels. It seems to give something relevance. It’s like today’s mot de jour: Ping- as in, “Let me PING you something.” Ping? Really? Hipster talk? Not another plate of warmed over waffles and clichés?
By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com
It was while talking with a small group of people about how that first real love never ever leaves and lives with you forever- even in your dreams-and how love inspires us in so many ways. And just how bereft of inspiration the world is today because love is no longer what it was. And should be.
During this long day’s journey into night and being the only passenger on this mystery train through the past, someone asked whether I’m on Instagram. It was a strange adjunct to the conversation.
