WHY EVERY INDUSTRY- EVEN HORSE RACING- SHOULD MAKE THIS COMPULSORY VIEWING

By Hans Ebert
@hanseberthk

“Being John Malkovich” is one of my favourite movies. John Malkovich is one of my three favourite actors. And so when seeing John Malkovich trending on Twitter, I feared the worst. Thankfully, the best was yet to come- John Malkovich in a brilliant role as himself for an advertisement for CBS and the AFC Championships.

The decision to cast Malkovich was a stroke of genius. The script and concept seems to have come from someone or a team who have been through the wars with “difficult” clients- you know, those who hire proven professionals in their respective fields, but insist on reducing these people to toadies and order takers and “create” what they think is “advertising” because it’s something that they’ve seen before which must mean that it’s okay.

Continue reading “WHY EVERY INDUSTRY- EVEN HORSE RACING- SHOULD MAKE THIS COMPULSORY VIEWING”