BACK TO THE BASICS

By Hans Ebert
@hanseberthk

It’s the technique not the idea. It’s something my mentor in advertising- Keith Reinhard- used to make all his creative directors understand, especially during a time when when the art director was more interested in how “beautiful” a print ad should look like and the copywriter was asked to shorten the headline to fit the layout. It was also the time when there was an almost overnight generation of commercials directors and editors who, so influenced by MTV, wanted television commercials to look like music videos.

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THE TECHNIQUE IS NOT THE IDEA AND WHAT HAPPENED TO A MORE SIMPLE LIFE?

By Hans Ebert
@hanseberthk

It’s just not good enough. Nothing’s any longer good enough. Even most women are no longer good enough. Neither is anything around us. What’s made us take this backward step? Has technology made things better? Or have we allowed it to take us wherever it wanted to that we now want to turn everything around and start all over again because we realise that new isn’t better and we have no idea where we are and what we’re doing?

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WHY WE ALL NEED SOMEONE TO LEAN ON

By Hans Ebert
@hanseberthk

I once had a girl or should I say, she once had me. Wait: I once lived with a woman not that long ago who was on Repeat that “no one listens to lyrics anymore”. There have been songwriting partners over the recent years who’ve said the same thing, then change lyrics you’ve written into something to fit the melody line without letting you know and nonchalantly mention that it doesn’t matter if the line makes sense, that no one cares and how well it fits the chords. Yeah, but that’s not what musical partnerships are about and certainly not how the songwriting teams from Tin Pan Alley or the Brill Building like Carole King and Gerry Goffin, below, went about writing songs. It was a partnership on a creative and business level.

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INSPIRATION AND FINDING YOUR YOKO

By Hans Ebert
@hanseberthk

We all need it. It helps pick us up to continue this journey with a real sense of purpose as opposed to just going through the motions. It shakes us off self-induced lethargy that leaves us waiting for things to present themselves to us. It makes us want to not just do it, but do whatever it is so that it is the best it can be. Anything done in a half-arsed manner is tremendously unsatisfactory. You’ve cheated yourself. This is why we need Inspiration.

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JOHN LENNON AND LIFE LESSONS

By Hans Ebert
@hanseberthk

We don’t know it, but we’re letting things get away from us. Like being stuck inside of Mobile with the Memphis Blues Again, we’re getting stuck in the trivialities served up and letting life’s priorities slide. We’re not looking out for Number One. We’re more concerned about what others are doing and which have absolutely no return of investment on our time. And while time keeps ticking, ticking, ticking into the future, we’re wallowing in the past and often leading vicarious lives. We’re everywhere and nowhere, baby. Just listen to the inane conversations that we join in. Why? What’s the point? Where’s any of this going to lead? It’s drunk talk even when sober.

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HAVE WE TAUGHT OUR CHILDREN AND OURSELVES WELL?

By Hans Ebert
@hanseberthk

Some of you might remember listening to “Teach Your Children” by Crosby, Stills and Nash. Yes, it was back in the day, but those sentiments probably apply more to today than before. And that’s because everything points to us having done a pretty crappy job of teaching our children. Either that or we’ve done a bloody terrible job of teaching ourselves right from wrong and which horses to back and which ones are non-starters.

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WHEN WORLDS COLLIDE

By Hans Ebert
@hanseberthk

Here’s the problem: I really don’t have time for nor do I like many people these days. Blame social media for this. Like what happens when suffering from too much of anything, everyday we’re inundated with information overload. Of course, it’s a personal call whether to stay or to go, but even if there- wherever “there” is, for business reasons and part of one’s job responsibilities, there comes the time when one is drawn into incessant chatter from faceless entities who see themselves as self-styled experts on anything and everything until that little voice in your head asks, “Who ARE these people and what’s their curriculum vitae on, let’s say music?” Where are they getting their information from, and why should I engage in inane banter when you’re coming from a business point of view and they’re music fans- and nothing wrong with this- but who don’t even understand the dysfunctional relationship between the recording side of a music company and its publishing division?

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STOP BEING MEDIA FED AND MEDIA MANIPULATED

By Hans Ebert
@hanseberthk

Maybe something good will come out of this Anything Goes world where, somehow, the bogey man has crept up on us and turned us into a generation of muppets unable to tell right from wrong, stupid from clever and manipulation from real-life priorities, and real talent from pseudo celebritydom. Maybe. Of course, when you’re rich and powerful, you can say any shit. You can say the same shit over and over again and hope to hell everyone has forgotten how many times you’ve failed to deliver on promises. It doesn’t mean that this time it’s going to stick. Or happen. Give it a rest, girlfriend. There are those who see right through you.

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A message from George Carlin

The paradox of our time in history is that we have taller buildings but shorter tempers, wider Freeways , but narrower viewpoints. We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time. We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.

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YOU CAN REVERSE THE PAIN

By Hans Ebert
@hanseberthk

And so you’ve now gone from choosing songs for your wedding to deciding what songs should be played when you’re laid to rest, and as Lennon sang, “Everybody loves you when you’re six feet in the ground”. That was from “Nobody Knows You When You’re Down And Out” off his tremendously underrated- and cathartic- Walls And Bridges album recorded during his “Lost Weekend” and Yoko-less Yer Blues period, where he also sang the truism, “Everybody’s hustling for a buck and a dime, I scratch your back and you knife mine”. As was always the case with John Lennon, he didn’t hold back- his songs being the only therapy he needed before meeting the one-eyed witch doctor on the other side.


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