AS THE WORLD CHANGES, SO MUST HORSE RACING

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s been an interesting few weeks. Undertaking something new and ambitious on your own, funding it and taking all responsibility as to whether it soars with the eagles or hits the ground with the turkeys has been a daunting task.

It’s shown how much trying to produce the best creative product possible has changed- and not always for the better. How so often there’s that blur where the technology becomes the idea.

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THE HK DERBY AND A MYSTIC JOURNEY FOR THE GOOD OF HORSE RACING

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

If Waikuku doesn’t win the HK Derby, someone close to me won’t be happy. And as misery loves company, this will mean sharing the disappointment and and going out for dinner sure to be a downbeat and hardly a fifty shades of grey evening.

This is why, I want Waikuku to win. This is my emotional attachment to the horse. Knowing how much winning this race means to her- her favourite horse racing in Hong Kong- and how it might spice up the relationship. One lives in hope.

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WHEN HORSE RACING AND TWITTER GO OFF THE RAILS…

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

There might be many things holding horse racing back, but hypocrisy should not be one of them.

Then desperately trying to hide this hypocrisy, makes things worse when revealed and one is forced to eat humble pie and their original offending tweet.

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THE NEW HONG KONG MIX. FOLLOW THE RECIPE AND STIR, HKJC…

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s tough explaining horse racing to non-believers. Or to sceptics. You know, those who have already labelled horse racing as “cruel” and make you riddled with guilt for enjoying the pastime. How horse racing is a guilty pleasure. Something that cannot be enjoyed without there being strings attached. Something to keep under wraps. That doesn’t always work out. One gets found out.

Guess it’s like music. Those who refuse to admit that they’re swimming against the tide and not embracing the singers, bands and songs that one is supposed to just to be accepted. It’s like movies, too. Did I enjoy “Bohemian Rhapsody” and remake of the remake of “A Star Is Born”? No. And cannot stomach the song “Shallow” just as much as never having been a Dead Head nor part of the Woodstock Generation. It’s called individuality. Freedom of choice. Don’t follow leaders and watch your parking meters.

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DOUGLAS WHYTE

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

He needn’t have done it. But he did. Made the time to come up to Adrenaline after the races on Wednesday night with two owner-friends to just give me a gift he had promised.

Well, it wasn’t “just” anything. It was a great gesture of friendship, thanks and said much about Douglas Whyte- to make the time and effort to personally hand me his saddle and goggles from his last day as a rider. And being Douglas, he insisted on wrapping the goggles around my eyes to create a weird Robocop vibe.

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ATTRACTING BRANDS TO HORSE RACING (AND THE RE-BRANDING OF HORSE RACING)

By Hans Ebert
@HansEbertMusic
Visit Hans-Ebert.com

Those in advertising and especially those who were in advertising when it was booming and everything seemed possible know all too well that nothing lasts forever.

When at DDB, we produced enough award winning work for McDonald’s that would fill around a thousand McHappy Meals. TC- Transaction Count- was up, and everything was up. We had taught the world the Big Mac Challenge, convinced customers to describe McDonald’s fast food outlets as restaurants and sold the mantra about the McQualities of Q,S,C,V- quality, service, cleanliness and value.

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HONG KONG RACING: THE GOOD, THE WEIRD AND THE GOOFY

By Hans Ebert
Visit Hans-Ebert.com

Though the last couple of meetings were a bit like Superman being struck down by kryptonite, at least looking at his book rides, January 1, 2019 looks to be the day when The Magic Returns and Joao Moreira wins back his flock. Please, no more kryptonite!

Last Wednesday, two of the favourites he was on- sizzling hot favourites that many refused to believe could be beaten were. One was going off at $1.4.

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A SURREAL SATURDAY AWAITS AT SHA TIN TODAY

By Hans Ebert
Visit Hans-Ebert.com

They say a nudge is
as good as a wink
And that a big name
from Sydney
will be in Hong Kong
long before anyone thinks
He’ll add star power to
the trainers ranks
It’s really not that hard
to fill the missing link

Some say April
will see a big announcement
About a changing of the guard
Something Moore to
stir the pie?
With some Whyte sauce
on the side?
And what will Georgie say to that?
And is it really
that big a surprise?

The rumour mill goes round and round
There’s something new every day
Someone’s going
someone’s staying
And how someone’s gotta pay

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THE CONTINUING ADVENTURES OF HONG KONG RACING’S BUTCH AND SUNDANCE…

By Hans Ebert
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A few years ago, many of us in Hong Kong would look at the race card and draw a line over whatever it was that Douglas Whyte was riding. He seemed to be thrown some scraps and just going around for the hell of it and probably far more interested in having the opportunity to ride a winner in Perth. And which he did until the HKJC correctly changed the Rules about Hong Kong based jockeys making those often fruitless overseas flying visits.

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THE IMPORTANCE OF LOR AND ORDER

By Hans Ebert
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While Zac Purton chills out somewhere serving out the rest of his enforced holiday aka three day suspension, Silvestre de Sousa and Karis Teetan are apparently bobbing up and down to keep their rides on Dark Dream and Perfect Match, respectively.

Both riders were deputising for Purton at Sha Tin on Sunday, both won and both gallopers, especially the Frankie Lor trained Dark Dream, look like going to the uppermost of the toppermost, Johnny.

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