It’s mind boggling just how many with absolutely zero idea about marketing and how marketing depends on the very best creative product for it to prove its effectiveness are in charge of…marketing. It’s been like this for too long. Maybe it’s just not a priority. Maybe accepting mediocrity says how far we’ve slipped down that totem pole of life’s priorities.
Some of us saw this happening even before “The Peter Principle” was published. The main takeaway from the book was how incompetence was actually promoted. Why? Different reasons. Perhaps it was a new business needing someone to add to a fledgling organisation chart and hired anyone who came with the right asking price? Usually, when this little product became a success, that “marketing” person was kept on because there was now an advertising agency involved to help them- and the product- move along.