THE RETURN OF THE PETER PRINCIPLE

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s mind boggling just how many with absolutely zero idea about marketing and how marketing depends on the very best creative product for it to prove its effectiveness are in charge of…marketing. It’s been like this for too long. Maybe it’s just not a priority. Maybe accepting mediocrity says how far we’ve slipped down that totem pole of life’s priorities.

Some of us saw this happening even before “The Peter Principle” was published. The main takeaway from the book was how incompetence was actually promoted. Why? Different reasons. Perhaps it was a new business needing someone to add to a fledgling organisation chart and hired anyone who came with the right asking price? Usually, when this little product became a success, that “marketing” person was kept on because there was now an advertising agency involved to help them- and the product- move along.

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SCOTT WALKER/ENGEL: 30TH CENTURY MAN

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

R.I.P. Scott Walker – NEWS AV CLUB

To most of our friends, he just wasn’t cool enough. Actually, they weren’t cool enough. After all, we were in the midst or remnants of the British Beat Boom. But my best friend Steve and I were busy discovering and, I guess, trying to find ourselves in the process while creating our own individual soundtracks to our lives. Steve’s was short-circuited.

In the midst of the trips that became more and more frequent, for myself, to Camelot and always coming up with the number 12 and how Jesus, King Arthur and Julius Caesar were and are the same person- 12 followers, each betrayed by their most loyal, different shaped tables, always a strong woman behind them- came this voice singing “Make It Easy On Your Self.”

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AS THE WORLD CHANGES, SO MUST HORSE RACING

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s been an interesting few weeks. Undertaking something new and ambitious on your own, funding it and taking all responsibility as to whether it soars with the eagles or hits the ground with the turkeys has been a daunting task.

It’s shown how much trying to produce the best creative product possible has changed- and not always for the better. How so often there’s that blur where the technology becomes the idea.

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THE HK DERBY AND A MYSTIC JOURNEY FOR THE GOOD OF HORSE RACING

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

If Waikuku doesn’t win the HK Derby, someone close to me won’t be happy. And as misery loves company, this will mean sharing the disappointment and and going out for dinner sure to be a downbeat and hardly a fifty shades of grey evening.

This is why, I want Waikuku to win. This is my emotional attachment to the horse. Knowing how much winning this race means to her- her favourite horse racing in Hong Kong- and how it might spice up the relationship. One lives in hope.

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BEING DON DRAPER

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

I won’t ever stop creating. Creating, especially, music, but more and more being drawn to what some might label “indie films”. These days, it seems there’s a need for everything to have labels. It seems to give something relevance. It’s like today’s mot de jour: Ping- as in, “Let me PING you something.” Ping? Really? Hipster talk? Not another plate of warmed over waffles and clich├ęs?

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LOVE DOESN’T LIVE HERE ANYMORE

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It was while talking with a small group of people about how that first real love never ever leaves and lives with you forever- even in your dreams-and how love inspires us in so many ways. And just how bereft of inspiration the world is today because love is no longer what it was. And should be.

During this long day’s journey into night and being the only passenger on this mystery train through the past, someone asked whether I’m on Instagram. It was a strange adjunct to the conversation.

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WHEN HORSE RACING AND TWITTER GO OFF THE RAILS…

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

There might be many things holding horse racing back, but hypocrisy should not be one of them.

Then desperately trying to hide this hypocrisy, makes things worse when revealed and one is forced to eat humble pie and their original offending tweet.

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THE NEW HONG KONG MIX. FOLLOW THE RECIPE AND STIR, HKJC…

By Hans Ebert
@HansEbertMusic
Visit: www.hans-ebert.com

It’s tough explaining horse racing to non-believers. Or to sceptics. You know, those who have already labelled horse racing as “cruel” and make you riddled with guilt for enjoying the pastime. How horse racing is a guilty pleasure. Something that cannot be enjoyed without there being strings attached. Something to keep under wraps. That doesn’t always work out. One gets found out.

Guess it’s like music. Those who refuse to admit that they’re swimming against the tide and not embracing the singers, bands and songs that one is supposed to just to be accepted. It’s like movies, too. Did I enjoy “Bohemian Rhapsody” and remake of the remake of “A Star Is Born”? No. And cannot stomach the song “Shallow” just as much as never having been a Dead Head nor part of the Woodstock Generation. It’s called individuality. Freedom of choice. Don’t follow leaders and watch your parking meters.

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