By Hans Ebert
Those in advertising and especially those who were in advertising when it was booming and everything seemed possible know all too well that nothing lasts forever.
When at DDB, we produced enough award winning work for McDonald’s that would fill around a thousand McHappy Meals. TC- Transaction Count- was up, and everything was up. We had taught the world the Big Mac Challenge, convinced customers to describe McDonald’s fast food outlets as restaurants and sold the mantra about the McQualities of Q,S,C,V- quality, service, cleanliness and value.