ATTRACTING BRANDS TO HORSE RACING (AND THE RE-BRANDING OF HORSE RACING)

By Hans Ebert
@HansEbertMusic
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Those in advertising and especially those who were in advertising when it was booming and everything seemed possible know all too well that nothing lasts forever.

When at DDB, we produced enough award winning work for McDonald’s that would fill around a thousand McHappy Meals. TC- Transaction Count- was up, and everything was up. We had taught the world the Big Mac Challenge, convinced customers to describe McDonald’s fast food outlets as restaurants and sold the mantra about the McQualities of Q,S,C,V- quality, service, cleanliness and value.

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AND THAT’S HOW HONG KONG ENDED UP WITH CANTO POP- AND CANTO PAP

By Hans Ebert
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Often one wishes for that the Cha Cha was still in vogue in Hong Kong. Going back to watch those old black and white Cantonese movies from the fifties, there was always a scene in a nightclub where the lead actors were talking while doing the Cha Cha. It was cool kitsch.

For a while, there was the Offbeat Cha Cha which, one supposes, was trying to change something so simple and perfect for the sake of change.

The Cheongsam and the Cha Cha went together. It was sex on heels. All those gorgeous Chinese actresses like Lin Dai and those sassy Cha Cha moves.

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HONG KONG RACING: THE GOOD, THE WEIRD AND THE GOOFY

By Hans Ebert
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Though the last couple of meetings were a bit like Superman being struck down by kryptonite, at least looking at his book rides, January 1, 2019 looks to be the day when The Magic Returns and Joao Moreira wins back his flock. Please, no more kryptonite!

Last Wednesday, two of the favourites he was on- sizzling hot favourites that many refused to believe could be beaten were. One was going off at $1.4.

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