By Hans Ebert
In the end, it’s always about the money. And there’s nothing wrong with this. It’s nothing personal, it’s only business, though we now know this to be just a tag line and how, as Dylan once sang, “Even the President of the United States must sometimes stand naked.” Now there’s an awful visual.
Getting back to money, it’s what drives every business. At least today it is. Even the business of love and marriage. And horse racing. What’s the business model to horse racing? Create a race or races between a group of horses- a game of chance and consequences, where there’s big money up for grabs…if one wins. And there are various ways of winning. Some, not so obvious.
How one tries to get a slice of the winning pie is a form of business because there’s work involved. Even hobbies can become businesses. It’s about the money money money and millennials and oldsters and hipsters and more money money money and entitlement. And it works in different ways for different customer demographics. It involves the entire racing industry. Some racing clubs can be The Good Ship Lollipop. Others are The Titanic.