By Hans Ebert
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How long is a ball of string? It’s always something going through my head when around experienced creative types with proven track records and being challenged to think differently. Come up with ideas. It forces one to be at the top of their game. It’s not the time to play a hand with Jack high and pray to hell it’s high enough.

It happened last weekend in Sentosa at a Think Tank session comprising a couple of people in music, a few from technology, others in marketing aka “social media”, and sports and sponsorship marketing and management. No HR people needed. No need for those who have a new idea every nanu second and hope something sticks.

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