HORSE RACING, CRAZY RICH ASIANS AND JUMPING INTO THE GREAT UNKNOWN

By Hans Ebert
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It’s about understanding what makes anyone come horse racing, especially in this day and age where so many have a buffet of leisure activities available to them 24/7. It’s a complex question to answer to get one’s head around. And even if answered, there are more questions to answer. Inquisitive minds need to know.

Many who show up for a Happy Wednesday at Happy Valley racecourse in Hong Kong make up a wildly interesting and very different customer demographic. They’re fascinating beasts. Do they come for the horse racing or the on course experience? If a betting person, one would say the latter. They’re still learning about the racing caper and are risk averse. They’re suspicious. Integrity in racing almost needs a complete overhaul. Drop the word “almost”. Frankly, horse racing might just need to completely reinvent itself to appeal to them and hand them the reins to make the most of what will always be a pastime.

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