HORSE RACING IN THE LAND OF THE BLIND.

By Hans Ebert
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“How many holes does it take to fill the Albert Hall?” John Lennon sang that line on the Beatles’ haunting recording of “A Day In The Life”. It could apply to every racing club in the world. Every. One. And this should be looked at as something positive. As a challenge. As a call to action. And change. Why? There’s a very different consumer and customer out there today who looks at horse racing very differently. Not a huge customer group. But it’s something. And they’re demanding change. It’s a quiet revolution. Maybe it’s time for one. High time.

It’s up to those running racing clubs and those running every single medium that hosts horse racing news and information and content to wake up and read the tea leaves. Horse racing is very quickly looking old. It’s talking to itself. It’s quickly becoming senile.

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