THE BIG MONEY IN TELEVISION SINGING COMPETITIONS IN MAINLAND CHINA AND HOW JESSIE J SUCCEEDED WHERE MANY HAVE FAILED

By Hans Ebert
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It’s been mentioned enough, especially over the last couple of years: In music, the really big money up for grabs is by appearing in the tsunami of television singing competitions that have again suddenly swept across Mainland China. This big dosh is in being a celebrity judge or being a contestant who has a certain track record.

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HONG KONG RACING AND ITS COMING ATTRACTIONS

By Hans Ebert
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In every industry it’s about expanding the customer base. Retaining the current market and expanding it. Always expanding it. It’s business 101. Marketing 101. Do those in leadership roles in horse racing lose sight of this? And its importance? Too often. And the racing media? How does it help spread the word? Improve the perception? Could there possibly be a new-fashioned entertainment media waiting in the wings to take horse racing beyond where it’s going now? Hmmmmm.

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