AND NOW, ABOUT THE BUSINESS OF HORSE RACING AND REAL LEADERSHIP…

By Hans Ebert
@hanseberthk
Visit Hans-Ebert.com

Perhaps racing writers have realised by now that apart from being pigeonholed with this label, horse racing is a very specialised field. It’s also a very narrow one when it comes to readership. And like newspapers moving almost completely into the online world and hoping to be a subscriber-based product where content is king and competing for readership in a crowded information highway, it means being about diversity. Really diversifying.

Continuing to play a role in horse racing could mean looking at adding more strings to one’s bow. Just as Rock journalism suddenly disappeared after less than a decade, horse racing writers are most definitely needed, but newspaper editors and others will and have become more selective in who they use. And how. Many don’t know because it’s not a personal priority.

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