HORSE RACING: IT’S TIME TO LISTEN TO NIKE AND JUST DO IT!

By Hans Ebert
@hanseberthk

For those who don’t follow horse racing, it was something most wouldn’t have even read about: Rapper Dragon winning the Group 1 Hong Kong Classic Mile at Shatin racecourse on Sunday. To racing fans, however, here was something to celebrate, something to discuss, share, go through the history books and play trivial pursuit to see what this achievement meant so they could own bragging rights. It was one of those all-too-rare Feel Good moments in a sport too often allowed to meander along with little or no creativity and leadership. But Rapper Dragon led from the front and stayed there.

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Racing fans talking about Rapper Dragon with other fans is no different to having, let’s say, a new artist coming out with a recording of “Purple Rain”, turning the classic by Prince on its head, and seeing the track suddenly start trending. Okay, that might be a stretch, but this is surely the time when the world should come together, start to really understand each other and embrace the differences.

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There’s also the need to switch on that inquisitive mind. In the world of horse racing, the On switch has been off for too long, which means not even trying to make those with a passing interest in the sport understand the significance of that win by Rapper Dragon, the training effort by John Moore, and the ride of the mercurial Joao Moreira, a poor kid from São Paulo, who couldn’t afford to own a saddle until in his teens, fought all kinds of adversity, and is now known as The Magic Man- one of the two best jockeys in the world. If anyone can help bring horse racing into the mainstream consciousness, it’s the very marketable Brazilian. This athlete is the total package- charismatic, likeable, a fiercely competitive rider, hugely talented, successful and beguilingly media savvy. The man is no fool.

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