TIME FOR A NEW MADE IN CHINA MUSIC SOUNDTRACK

By Hans Ebert
@hanseberthk

There was an article I was reading recently about what could be described as being the “Panda-ering of Hollywood”, where there’s a very obvious strategy in place to appeal to Chinese film fans, yes, but, especially, attract more and more investors on the Mainland desperate to hitch a ride on the gravy train that started gathering steam almost a decade ago where the country’s movers and shakers are hell bent on buying its way into making Shanghai the movie capital of the world.

The article mentioned how certain blockbuster films are edited purely for the China market with scripts now looking at ways to make Shanghai the city where it all happens, and rather blatant attempts to “go Chinese” when it comes to product placement- like substituting soya milk for milk, and casting a model like Fan Bingbing to make token appearances in a movie like Iron Man 3. If only Donald Trump knew the kowtowing going on in Hollywood for those Chinese cheque books to open…

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