THE HONG KONG JOCKEY CLUB CREATES A NEW TYPE OF RECORD

In an age where the success of anything is based largely on Views and Likes, reach, awareness, and the immediacy of the message through social media plus how creatively one uses every online delivery platform available to maximum effect, the Hong Kong Jockey Club just might have created a bit of history for a racing club with the latest video for its Happy Wednesday brand.

At last count, the accompanying video for the song, “We’re Having A Wednesday”, was over 100,000 views on YouTube- and achieved in a little over a week. Not even music companies gain this type of traction for some of the videos for their artists. For a horse racing club to reach these numbers in around only three weeks shows that if one “builds” the right product, they- the millennials, especially,- will come racing- and on a regular basis to the unique setting of Happy Valley Racecourse with its main venues – The Beer Garden and Adrenaline- bringing non-stop entertainment and interactivity between the races through a constantly evolving product.

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