Mainland China is potentially the biggest music market in the world? Still? Oh, please.

By Hans Ebert
@hanseberthk

A friend in horse racing recently asked who I thought was the best music executive in Asia. The answer was easy: No one. If there was a “best”, or even an “effective” music executive, this region wouldn’t be seen as existing only as a token gesture. Making up only a minuscule percentage to annual worldwide profits, when looking at this region, every international head office can still only dangle that carrot known as Mainland China, and sing the same old song sung now for almost two decades- that here is “potentially the world’s largest music market”. Potentially. Stop it, you’re killing me.

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